MyInfluencer
Sign Up For FREE
Brief

"influencers for bras"

influencers for bras

Research Insight & Analysis

. Highlight features like soft fabrics, adjustable straps, and inclusive sizing.

  • Fashion and Style: Showcase the stylish designs and variety of options available, from basic everyday bras to more luxurious, intricate designs.
  • Body Positivity and Inclusivity: Position the brand as inclusive, offering a wide range of sizes and styles to cater to all body types. Promote messages of body positivity and self-love.
  • Sustainability: If applicable, highlight any sustainable practices or materials used in the production of the bras.

Target Customers

Based on the positioning, the ideal customer profile includes:

  • Young Adults (18-30): Individuals looking for trendy, stylish bras that offer both comfort and fashion.
  • Working Professionals (25-45): Women who need comfortable, supportive bras for daily wear, with a preference for quality and durability.
  • Plus-Size Women: Customers seeking inclusive sizing and designs that cater to their body type, emphasizing comfort and support.
  • Eco-Conscious Consumers: Individuals who prioritize sustainability and are looking for eco-friendly lingerie options.

Illustrative Examples

  1. Sarah, 28: A young professional who values both style and comfort in her lingerie. She prefers bras that can transition from work to evening wear.
  2. Emily, 35: A mother of two who needs supportive and comfortable bras for her daily routine. She appreciates brands that offer inclusive sizing.
  3. Jessica, 22: A college student who loves trendy and fashionable bras. She is also conscious about sustainability and prefers eco-friendly products.

Potential Influencer Matches

Fashion Influencers

  • Micro-Influencers (10k-50k followers): These influencers have a close-knit community and can provide authentic reviews and recommendations. They are ideal for promoting the fashion and style aspects of the bras.
  • Macro-Influencers (100k-1M followers): With a larger reach, these influencers can create buzz and drive significant traffic to the brand. They can showcase the versatility and design of the bras.

Body Positivity Advocates

  • Plus-Size Influencers: Influencers who promote body positivity and inclusivity can resonate well with plus-size customers. They can highlight the brand's commitment to offering a wide range of sizes.
  • Fitness Influencers: Those who focus on body positivity and self-love can also be effective in promoting the comfort and support features of the bras.

Eco-Conscious Influencers

  • Sustainability Advocates: Influencers who focus on sustainable living and eco-friendly products can help promote the brand's sustainable practices and materials.

Content Creation Ideas

General Ideas

  • Product Reviews: Influencers can create detailed reviews of the bras, discussing fit, comfort, and style.
  • Unboxing Videos: Showcase the packaging and first impressions of the bras.
  • Styling Tips: Influencers can provide tips on how to style the bras with different outfits.

Creative Ideas

  • Body Positivity Campaigns: Collaborate with influencers to create campaigns that promote body positivity and self-love, featuring diverse models and real-life stories.
  • Behind-the-Scenes: Share behind-the-scenes content of the bra design and production process, emphasizing quality and sustainability.
  • Interactive Q&A Sessions: Host live Q&A sessions with influencers where they answer questions about the bras, fit, and styling tips.
  • User-Generated Content: Encourage customers to share their own photos and experiences with the bras, creating a community-driven campaign.

By leveraging these strategies, the brand can effectively reach and engage its target customers, creating a strong market presence and driving sales.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Influencers for bra marketing campaign
Influencer Persona
Fashion, lifestyle, and body positivity influencers
Content Themes
#BraReview #BodyPositivity #LingerieFashion
#1
BODY IP by Simon Teichmann
BODY IP by Simon Teichmann
@UCuMFKxLoqOWVA1U1njNttXA
DE
Hier antworte ich auf die häufigsten Fragen rund um Muskelaufbau und Bodybuilding. Ihr dürft meine Videos auch gerne auf anderen Seiten, Foren und Blogs einbetten und natürlich auch auf Facebook & Co. teilen! Schreibt mir bitte keine Privatrnachrichten bei YouTube! Wenn ihr Fragen habt postet sie direkt unter das Video, ich versuche die wichtigsten Fragen zu beantworten. Uploadtage: Mo: Training (gelber Balken) Mi: Ernährung (grüner Balken) Fr: Wissen/Lifestyle (blauer Balken) Sa: Supplements (roter Balken) Impressum: BODY IP by Simon Teichmann C/O Athletia Sports GmbH Susanne Ulhaas Richard-Byrd-Straße 31 50829 Köln Deutschland E-Mail: hello@athletia.net Telefon: +49 221 35 554 -0 Aufsichtsbehörde nach § 5 TMG Abs. 1 Nr. 8: Landesanstalt für Medien NRW
Followers
454.0K
Macro Influencer

Engagement Rate

9999

40%Match Score
Fit for"Influencers for bra marketing campaign"
Simon Teichmann's channel focuses on bodybuilding and fitness, which does not align well with the brand's focus on fashion, lifestyle, and body positivity.
#2
Doctor Youn
Doctor Youn
@UC9HQXWbt14wTdr_Tzc8ZE0A
US
Known as America's Holistic Plastic Surgeon®, Anthony Youn, M.D. F.A.C.S is a nationally-recognized, board-certified plastic surgeon. His goal is to help health conscious men and women look and feel their best by teaching them a holistic approach to beauty. Recognized as a leader in his field, he is the author of the best-selling books “The Age Fix: A Leading Plastic Surgeon Reveals How To Really Look Ten Years Younger,” "In Stitches: A Memoir,” and “Playing God: The Evolution of a Modern Surgeon.” Dr. Youn also hosts the popular podcast The Holistic Plastic Surgery Show. To listen to the latest episodes, go to http://www.dryoun.com/audio.
Followers
5.2M
Mega Influencer

Engagement Rate

9999

30%Match Score
Fit for"Influencers for bra marketing campaign"
While Dr. Youn's content focuses on holistic beauty and plastic surgery, it does not align well with fashion, lifestyle, or body positivity themes.
#3
TEDx Talks
TEDx Talks
@UCsT0YIqwnpJCM-mx7-gSA4Q
TEDx is an international community that organizes TED-style events anywhere and everywhere -- celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED's format and rules. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request here: https://media-requests.ted.com.
Followers
40.9M
Mega Influencer

Engagement Rate

9999

10%Match Score
Fit for"Influencers for bra marketing campaign"
TEDx Talks covers a wide range of topics and does not focus on fashion, lifestyle, or body positivity, making it a poor fit for the brand's specific content ideas.