Car builders, car enthusiasts, aged 18-45, strong presence on Instagram/YouTube/TikTok, creating content on car builds, modifications, and reviews.

Product Positioning

The automotive and car building industry is highly competitive, with a diverse range of products and services catering to different segments. To effectively position a brand in this market, it is crucial to highlight unique features, such as innovative technology, superior performance, or eco-friendly solutions. Emphasizing craftsmanship, customization options, and a passion for automotive culture can also resonate well with car enthusiasts and builders. For new products, consider leveraging trends like electric vehicles, smart technology integration, or sustainable materials to create a fresh angle.

Target Customers

The ideal customer profile for this campaign includes:

• Car Builders and Mechanics: Individuals or businesses involved in car modification, restoration, or custom builds. They value quality, performance, and innovation.
• Car Enthusiasts: People passionate about cars, who follow automotive trends, attend car shows, and participate in car clubs or online communities.
• Tech-Savvy Consumers: Those interested in the latest automotive technologies, such as electric vehicles, autonomous driving, or connected car features.

Illustrative examples include a custom car shop owner, a member of a local car club, or a tech enthusiast interested in electric vehicles.

Potential Influencer Matches

• Automotive Experts and Reviewers: Influencers who specialize in reviewing cars, car parts, or automotive technology. They can provide in-depth analysis and reach an audience interested in technical details and performance.
• Car Enthusiast Bloggers/Vloggers: Content creators who share their passion for cars through blogs, YouTube channels, or social media. They can engage with a community of like-minded enthusiasts and showcase the brand's products in action.
• Lifestyle Influencers with a Focus on Technology: Influencers who cover tech trends and innovations, including automotive technology. They can introduce the brand to a broader audience interested in cutting-edge developments.

Content Creation Ideas

• Behind-the-Scenes Builds: Document the process of building or customizing a car, highlighting the brand's products and expertise. This can be shared as a video series or photo blog.
• Product Reviews and Comparisons: Collaborate with influencers to create detailed reviews or comparisons of the brand's products against competitors, focusing on unique features and benefits.
• Interactive Q&A Sessions: Host live sessions with influencers where they answer questions from the audience about car building, modifications, or automotive technology.
• User-Generated Content Campaigns: Encourage customers to share their own car builds or experiences using the brand's products, creating a sense of community and engagement.

These strategies can help the brand connect with its target audience and create engaging, shareable content that resonates with car enthusiasts and builders.