Health, wellness, or lifestyle influencers in Chennai/Tamil Nadu with under 100k followers, aged 18-35, active on Instagram or YouTube.

Product Positioning

The cold press oil brand can be positioned as a premium, health-focused product that emphasizes natural and traditional extraction methods. This positioning can appeal to health-conscious consumers who are interested in organic and natural products. Highlighting the benefits of cold press oils, such as retaining nutrients and having a richer flavor, can differentiate the brand from other oil products in the market.

Target Customers

The ideal customer profile includes:

• Health Enthusiasts: Individuals who prioritize health and wellness in their lifestyle choices. They are likely to be interested in the nutritional benefits of cold press oils.
• Culinary Hobbyists: People who enjoy cooking and experimenting with new ingredients. They may appreciate the unique flavors and quality of cold press oils.
• Eco-conscious Consumers: Customers who prefer products that are sustainably sourced and produced. They value brands that align with their environmental values.

Potential Influencer Matches

• Health and Wellness Influencers: These influencers can effectively communicate the health benefits of cold press oils to their audience, which often includes health-conscious individuals.
• Food Bloggers and Chefs: Collaborating with culinary influencers can showcase the versatility and flavor of the oils in various recipes, appealing to food enthusiasts.
• Eco-friendly Lifestyle Influencers: These influencers can highlight the sustainable aspects of the brand, attracting eco-conscious consumers.

Content Creation Ideas

• Recipe Videos: Create engaging videos featuring influencers using the cold press oils in different recipes, highlighting the flavor and health benefits.
• Health Tips and Benefits: Share content that educates the audience on the nutritional advantages of using cold press oils in their diet.
• Sustainability Stories: Develop content that tells the story of the brand's commitment to sustainable practices, resonating with eco-conscious consumers.
• User-generated Content: Encourage customers to share their own recipes and experiences with the product, creating a community around the brand.