Micro influencers aged 18-30 based in Regina, SK, Canada, focusing on college and young professional events.

Product Positioning

To effectively position the brand or service related to college events and young professionals in Regina, SK, it is essential to highlight the unique aspects that resonate with the target audience. This could include emphasizing community engagement, networking opportunities, and personal development. The brand can leverage local culture and trends to create a relatable image, showcasing how the events contribute to the growth and enjoyment of young professionals and students.

For new products, consider aligning them with existing trends in education, career development, or social engagement. Fresh angles could include promoting sustainability in events, highlighting local talent, or integrating technology to enhance the event experience.

Target Customers

The ideal customer profile for this campaign includes:

• College Students: Typically aged 18-24, they are looking for social events that enhance their college experience, provide networking opportunities, and offer entertainment.

• Young Professionals: Aged 25-35, they seek events that facilitate career growth, networking, and socializing with peers in a professional context.

• Local Community Members: Individuals who are interested in supporting local events and initiatives, often looking for ways to engage with their community.

Illustrative examples include:

• A university student interested in career fairs and networking events.
• A recent graduate looking for professional development workshops.
• A young professional seeking social events to meet like-minded individuals.

Potential Influencer Matches

To effectively promote the events, consider collaborating with the following types of influencers:

• Local Micro-Influencers: Influencers with around 15k followers who are based in Regina and have a strong connection to the community. They can authentically promote events to their engaged audience.

• College Ambassadors: Students or recent graduates who are active on social media and can share their experiences at events, appealing directly to their peers.

• Lifestyle Influencers: Influencers who focus on lifestyle content relevant to young professionals, showcasing how the events fit into a balanced and fulfilling life.

Each type of influencer can reach the target customers by sharing relatable content, personal experiences, and engaging stories that resonate with their followers.

Content Creation Ideas

To maximize engagement and potential virality, consider the following content topics and ideas:

• Behind-the-Scenes Content: Share sneak peeks of event preparations, interviews with speakers, or highlights from past events to build excitement.

• Event Countdown Series: Create a series of posts leading up to the event, featuring tips for attendees, what to expect, and reasons to attend.

• User-Generated Content Campaign: Encourage attendees to share their experiences on social media using a specific hashtag, creating a sense of community and engagement.

• Interactive Polls and Quizzes: Use social media stories to engage the audience with fun polls or quizzes related to the events, fostering interaction and anticipation.

• Highlight Local Talent: Feature local artists, speakers, or businesses involved in the events, showcasing the community aspect and encouraging local support.

These ideas can help create a buzz around the events and encourage participation from the target audience.