Influencers should be eco-conscious, tech-savvy, and engaged in sustainability topics. They may be male or female, aged 18-35, located in Montréal, QC, Canada, and active on social media platforms like Instagram and TikTok.

Product Positioning

The brand or service focused on ecology, reuse, technology, and second-hand products can be positioned as a sustainable and innovative solution in the marketplace. Emphasizing the environmental benefits of reusing and recycling, along with the technological advancements that facilitate these practices, can create a strong appeal. Highlighting the uniqueness and quality of second-hand items can also attract eco-conscious consumers who value sustainability without compromising on style or functionality.

Fresh angles could include promoting the idea of a circular economy, where products are designed for longevity and reuse, and showcasing how technology can enhance the experience of purchasing second-hand goods, such as through apps or platforms that facilitate these transactions.

Target Customers

The ideal customer profile for this campaign would include:

• Eco-conscious Millennials and Gen Z: Individuals aged 18-35 who prioritize sustainability in their purchasing decisions. They are likely to be active on social media and engaged in environmental issues.

• Tech-savvy Consumers: People who are comfortable using technology to find and purchase second-hand items. They appreciate innovative solutions that make the process easier and more efficient.

• Budget-conscious Shoppers: Consumers looking for quality products at lower prices, who are open to second-hand options as a viable alternative to new purchases.

• Local Community Members: Residents of Montréal who are interested in supporting local businesses and initiatives that promote sustainability.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Eco-Influencers: Individuals who focus on sustainability and environmental issues. They can authentically promote the ecological aspects of the brand and resonate with eco-conscious consumers.

• Tech Influencers: Influencers who specialize in technology and innovation can highlight the tech-driven aspects of the brand, showcasing how technology enhances the second-hand shopping experience.

• Lifestyle Influencers: Those who focus on lifestyle and personal finance can appeal to budget-conscious shoppers by demonstrating how second-hand products can fit into a stylish and sustainable lifestyle.

• Local Influencers: Influencers based in Montréal who have a strong local following can help build community engagement and promote the brand as a local initiative.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Sustainable Living Tips: Create content that offers practical advice on how to live sustainably, including the benefits of reusing and recycling.

• Before and After Transformations: Showcase the transformation of second-hand items through DIY projects or upcycling, appealing to the creativity of the audience.

• Tech Innovations in Sustainability: Highlight how technology is changing the landscape of second-hand shopping, such as apps that facilitate exchanges or platforms that promote eco-friendly products.

• Local Spotlights: Feature local businesses or individuals in Montréal who are making a difference in sustainability, fostering a sense of community and local pride.

• Challenges and Giveaways: Organize challenges that encourage followers to share their own sustainable practices or second-hand finds, with giveaways to incentivize participation and increase engagement.

These content ideas can help create a strong narrative around the brand, encouraging sharing and interaction, which can lead to viral potential.