Influencers from gaming, fitness, and furniture niches, aged 25-55, both genders, relatable to Costco customers.

Product Positioning

The Flexsteel Zecliner can be positioned as a premium yet accessible recliner that combines comfort, style, and durability, appealing to consumers who value quality in their home furnishings. Given its target audience of Costco customers, the product can be marketed as an ideal solution for those seeking affordable luxury in their living spaces. Emphasizing features such as ergonomic design, customizable options, and sustainable materials can create a strong product-market fit. Fresh angles could include highlighting the recliner's versatility for various lifestyles, from gaming to relaxation, and showcasing its compatibility with modern home aesthetics.

Target Customers

The ideal customer profile for the Flexsteel Zecliner includes:

• Costco Shoppers: Individuals who appreciate value and quality, often looking for durable home furnishings at competitive prices.

• Homeowners and Renters: People who are furnishing or upgrading their living spaces, particularly those who prioritize comfort and style.

• Lifestyle Enthusiasts: Customers engaged in activities such as gaming, fitness, or home entertainment, who would benefit from a comfortable seating option.

Illustrative examples include:

• A young couple setting up their first home, looking for stylish yet functional furniture.

• A family with children, seeking durable and easy-to-clean seating options.

• A gaming enthusiast who spends long hours in front of screens and requires ergonomic support.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Home Decor Influencers: These influencers can showcase the Zecliner in beautifully styled living spaces, appealing to homeowners and renters looking for inspiration.

• Lifestyle and Family Influencers: They can highlight the recliner's practicality and comfort for family life, demonstrating its value in everyday scenarios.

• Gaming Influencers: By featuring the recliner in gaming setups, these influencers can attract a younger audience who values comfort during long gaming sessions.

• Fitness Influencers: They can promote the recliner as a perfect post-workout relaxation spot, appealing to health-conscious consumers.

Content Creation Ideas

To engage the target audience and promote the Flexsteel Zecliner, consider the following content topics and ideas:

• Room Makeover Series: Collaborate with home decor influencers to create a series showcasing how the Zecliner can transform a living space.

• Comfort Challenges: Host challenges where influencers demonstrate the comfort of the recliner during various activities, such as gaming marathons or family movie nights.

• Sustainable Living Tips: Create content around sustainable home furnishings, highlighting the eco-friendly aspects of the Zecliner.

• User-Generated Content Campaign: Encourage customers to share their own experiences with the recliner, using a specific hashtag to build community and engagement.

• Behind-the-Scenes Manufacturing Stories: Share insights into the craftsmanship and materials used in the Zecliner, appealing to consumers who value quality and sustainability.

These strategies can help create a strong online presence and drive interest in the Flexsteel Zecliner among the target audience.