Gaming influencers on YouTube, Twitch, or TikTok

Product Positioning

Hyper casual games are characterized by their simple mechanics, easy-to-understand gameplay, and broad appeal. They are designed to be accessible to a wide audience, often requiring minimal time commitment from players. In the existing market, these games can be positioned as a source of quick entertainment and stress relief, appealing to both casual gamers and those looking for a brief distraction during their day. The brand can emphasize the fun, addictive nature of the games and their ability to provide instant gratification.

Target Customers

The ideal customer profile for hyper casual games includes:

• Casual Gamers: Individuals who enjoy gaming but do not have the time or inclination to engage with complex or time-consuming games.
• Mobile Users: People who frequently use their smartphones for entertainment, particularly during commutes or breaks.
• Young Adults and Teens: This demographic often seeks quick entertainment options and is highly engaged with mobile gaming.
• Busy Professionals: Individuals looking for a quick mental break during their workday.

Potential Influencer Matches

• Gaming Influencers: These influencers can showcase the gameplay and highlight the fun and addictive aspects of the games. They often have a dedicated following of gaming enthusiasts who trust their recommendations.

• Lifestyle Influencers: Influencers who focus on lifestyle content can introduce the games as a fun and easy way to unwind, appealing to their audience's desire for quick entertainment.

• Tech Reviewers: These influencers can provide insights into the technical aspects of the games, such as graphics and user interface, appealing to tech-savvy audiences.

• Micro-Influencers: With a more niche following, micro-influencers can create a sense of community and trust, making their recommendations more personal and impactful.

Content Creation Ideas

• Gameplay Challenges: Encourage influencers to create content around specific challenges within the game, fostering competition and engagement among their followers.

• Behind-the-Scenes Content: Share insights into the development process of the games, providing a unique angle that can intrigue audiences interested in tech and gaming.

• User-Generated Content: Encourage players to share their own experiences and tips, creating a community-driven content stream that can increase engagement and virality.

• Themed Events or Competitions: Organize events or competitions around the games, encouraging influencers to participate and promote these activities to their followers.