Fashion and lifestyle influencers aged 18-35, active on Instagram/TikTok/YouTube, showcasing jewellery in stylish ways.

Product Positioning

The jewellery store can be positioned as a provider of unique, high-quality pieces that cater to both everyday wear and special occasions. Emphasizing craftsmanship, exclusivity, and timeless design can help differentiate the brand in a competitive market. Highlighting the use of ethically sourced materials or local artisans can also appeal to socially conscious consumers.

Target Customers

The ideal customer profile includes individuals who appreciate fine jewellery and are willing to invest in quality pieces. These customers are likely to be:

• Women aged 25-45 with disposable income
• Fashion-forward individuals who follow trends
• People looking for unique gifts for special occasions
• Socially conscious consumers interested in sustainable and ethical products

Potential Influencer Matches

• Fashion Influencers: These influencers can showcase how the jewellery pieces complement various outfits, appealing to fashion-conscious customers.

• Lifestyle Bloggers: They can integrate the jewellery into their daily lives, demonstrating versatility and everyday wearability.

• Sustainability Advocates: If the brand emphasizes ethical sourcing, these influencers can highlight the brand's commitment to sustainability, attracting eco-conscious consumers.

• Celebrity Endorsements: Well-known personalities can lend credibility and attract a broader audience, especially for high-end pieces.

Content Creation Ideas

• Styling Tips: Create content around how to style jewellery for different occasions, from casual outings to formal events.

• Behind-the-Scenes: Share the story of how the jewellery is made, focusing on craftsmanship and the artisans involved.

• Customer Testimonials: Feature satisfied customers sharing their experiences and favorite pieces.

• Giveaways and Contests: Engage the audience with interactive campaigns that encourage sharing and participation.

• Sustainability Stories: If applicable, create content around the brand's ethical practices and the impact of choosing sustainable jewellery.