Beauty and skincare influencers focusing on mature skin, active on Instagram and YouTube, with a mature audience.

Product Positioning

The product in question is a skin product specifically designed for mature skin. In the existing market, this product can be positioned as a specialized skincare solution that addresses the unique needs of mature skin, such as increased hydration, elasticity, and reduction of fine lines and wrinkles. The brand can emphasize its unique formulation, ingredients, or technology that sets it apart from other products targeting the same demographic. Highlighting any clinical studies, dermatologist endorsements, or customer testimonials can further strengthen its market position.

Target Customers

The ideal customer profile for this product includes individuals aged 45 and above who are seeking effective skincare solutions to maintain or improve their skin's appearance. These customers are likely to be health-conscious, value quality and efficacy in skincare products, and may have disposable income to invest in premium skincare solutions. Examples of target customers include:

• Women aged 50-65 who are experiencing changes in skin texture and appearance due to aging.
• Men aged 45-60 who are beginning to incorporate skincare into their daily routine.
• Individuals interested in anti-aging products and maintaining a youthful appearance.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Beauty and Skincare Experts: Influencers who specialize in skincare and beauty, particularly those who focus on anti-aging and mature skin. They can provide expert advice and reviews, lending credibility to the product.

• Lifestyle Influencers: Influencers who cater to an older demographic and focus on lifestyle topics such as wellness, self-care, and beauty. They can integrate the product into their content naturally, reaching a broad audience.

• Dermatologists or Skincare Professionals: Professionals who have a strong following on social media and can offer authoritative insights into the product's benefits and effectiveness.

Content Creation Ideas

To engage the target audience and promote the product, consider the following content ideas:

• Before and After Transformations: Showcase real-life results from using the product, highlighting improvements in skin texture and appearance.

• Skincare Routines for Mature Skin: Create content that demonstrates how the product fits into a daily skincare routine, emphasizing its benefits and ease of use.

• Ingredient Spotlights: Educate the audience on the key ingredients in the product and their specific benefits for mature skin.

• Customer Testimonials and Stories: Share stories and testimonials from satisfied customers who have experienced positive results, adding authenticity and relatability.

• Live Q&A Sessions: Host live sessions with skincare experts or influencers to answer audience questions and provide personalized advice on using the product.