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Brief

"Influencers who work with older adults "

Influencers who work with older adults

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on influencers who work with older adults. This suggests that the product or service being promoted is likely tailored to the needs and interests of older adults. The product could be anything from health and wellness products, mobility aids, financial services, leisure activities, or even technology designed for ease of use by older adults. Positioning the product in the market would involve highlighting its benefits specifically for older adults, such as ease of use, health benefits, safety features, or enhancing quality of life.

Target Customers

The ideal customer profile would be older adults, typically aged 60 and above. These customers might be looking for products that improve their health, mobility, financial security, or overall well-being. They may also be interested in products that help them stay connected with family and friends, or that provide entertainment and leisure activities suited to their lifestyle. Examples of target customers include:

  • Retirees looking for ways to stay active and healthy
  • Older adults seeking financial planning and security
  • Seniors interested in technology that is easy to use and helps them stay connected
  • Individuals looking for mobility aids or health-related products

Potential Influencer Matches

Health and Wellness Influencers

These influencers focus on promoting a healthy lifestyle, which can include fitness routines, nutrition advice, and mental well-being tips. They can reach older adults who are looking to maintain or improve their health.

Financial Advisors and Planners

Influencers in the financial sector who specialize in retirement planning, investment advice, and financial security can be very effective in reaching older adults concerned about their financial future.

Technology Influencers

Tech influencers who focus on user-friendly gadgets and technology designed for older adults can help bridge the gap between older adults and new technology, making it more accessible and less intimidating.

Lifestyle and Leisure Influencers

These influencers can promote activities, hobbies, and products that enhance the quality of life for older adults, such as travel, gardening, or crafting.

Content Creation Ideas

Health and Wellness Tips

Create content that provides practical health and wellness tips tailored for older adults. This could include exercise routines, healthy recipes, and mental health advice.

Financial Security and Planning

Develop content around financial planning, investment strategies, and tips for living comfortably in retirement. This could include interviews with financial experts or success stories from other older adults.

Technology Tutorials

Produce easy-to-follow tutorials on how to use various technologies, such as smartphones, tablets, and social media platforms. Highlight features that are particularly useful for older adults.

Leisure and Lifestyle Activities

Share content that showcases fun and engaging activities for older adults, such as travel destinations, gardening tips, or crafting projects. This can include how-to guides, personal stories, and product reviews.

By focusing on these areas, the marketing campaign can effectively reach and engage older adults, providing them with valuable information and promoting products that enhance their lives.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Influencers for older adults
Campaign Objectives
Looking for influencers who engage with older adults. Ideal influencers should create content that resonates with older adults and can be on any social media platform.
Influencer Persona
Influencers who create content for older adults, possibly in niches like health, wellness, lifestyle, or senior living.
Content Themes
#SeniorLiving #HealthyAging #OlderAdults
#1
The Goodnews Hub
The Goodnews Hub
@goodnews.global
Followers
0
Nano Influencer

Engagement Rate

9999

85%Match Score
Fit for"Looking for influencers who engage with older adults. Ideal influencers should create content that resonates with older adults and can be on any social media platform."
This influencer creates content related to elderly care and senior living, which aligns well with the brand's target audience and content ideas.
#2
Five Star Senior Living
Five Star Senior Living
@UC2cT8sHP__1D0Azx5s1rEVQ
US
What makes the Five Star Senior Living experience unique? Our commitment to providing a warm, inviting environment where seniors of all abilities and interests can thrive. Innovative, evidence-based approaches to health and wellness during retirement, and fine dining experiences that rival your favorite restaurants. Come in and see for yourself!
Followers
1.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers who engage with older adults. Ideal influencers should create content that resonates with older adults and can be on any social media platform."
This influencer focuses on senior living and wellness, which aligns well with the brand's target audience and content ideas.
#3
Sarah Neal
Sarah Neal
@sarahtneal
US
💕 ATX! IG: @sarahtneal 📧: sarahtneal27@gmail.com
Followers
60.1K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers who engage with older adults. Ideal influencers should create content that resonates with older adults and can be on any social media platform."
The influencer's content on senior living and luxury aligns well with the brand's target audience and content ideas.
#4
Woodstone Senior Living
Woodstone Senior Living
@woodstoneseniorliving
US
⭐️Independent and Senior Living 📍New Ulm, MN 📍Hutchinson, MN 📍Rice Lake, WI
Followers
65.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for influencers who engage with older adults. Ideal influencers should create content that resonates with older adults and can be on any social media platform."
The influencer's content on senior living and activities aligns well with the brand's target audience and content ideas.
#5
Grow Young Fitness
Grow Young Fitness
@growyoungfitness
Followers
0
Nano Influencer

Engagement Rate

9999

75%Match Score
Fit for"Looking for influencers who engage with older adults. Ideal influencers should create content that resonates with older adults and can be on any social media platform."
The influencer's content on senior fitness and care aligns well with the brand's focus on older adults and wellness.
#6
Senior Living Stories
Senior Living Stories
@seniorlivingstories
Followers
0
Nano Influencer

Engagement Rate

9999

70%Match Score
Fit for"Looking for influencers who engage with older adults. Ideal influencers should create content that resonates with older adults and can be on any social media platform."
The influencer's content on art and senior living aligns well with the brand's target audience and content ideas.