Mom influencers aged 25-40, active on Instagram, YouTube, or TikTok, creating content on parenting and motherhood.

The brand or product related to parenting and mom influencers can be positioned as a trusted resource for parenting advice, family-friendly products, or services that enhance the parenting experience. This could include products like baby care items, educational toys, parenting books, or services such as parenting workshops or apps. The positioning should emphasize reliability, safety, and the enhancement of family life, appealing to the values and needs of parents.

The ideal customer profile would be parents, particularly mothers, who are seeking reliable information and products to support their parenting journey. These customers are likely to be:

• New parents looking for guidance and products for their newborns.
• Experienced parents interested in innovative products or services that can simplify their parenting tasks.
• Parents who are active on social media and engage with parenting communities online.

• Product Reviews and Demonstrations: Influencers can create content that reviews and demonstrates the use of parenting products, highlighting their benefits and unique features.

• Parenting Tips and Hacks: Content that provides practical parenting tips or hacks can engage the audience by offering valuable insights and solutions.

• Day-in-the-Life Vlogs: Influencers can share a day-in-the-life vlog that incorporates the product or service naturally, showing its integration into daily parenting routines.

• Interactive Q&A Sessions: Hosting live Q&A sessions where influencers answer parenting questions and discuss the product can create engagement and build trust with the audience.