Engaging sports enthusiasts, both genders, ages 18-40, active on Instagram/YouTube/TikTok.

Product Positioning

To effectively position the brand or service related to introducing sports games in English, it is essential to highlight the unique aspects that differentiate it from competitors. This could involve emphasizing the accessibility of sports content in English for non-native speakers, the quality of the games being introduced, or the interactive elements that enhance viewer engagement.

For new products, consider leveraging trends in sports entertainment, such as gamification or augmented reality experiences, to create a fresh angle. Positioning the product as a bridge for sports fans to connect with their favorite games in a language they understand can also resonate well in the market.

Target Customers

The ideal customer profile for this campaign would include:

• Sports Enthusiasts: Individuals who are passionate about sports but may struggle with language barriers. They seek content that allows them to enjoy games in English.

• Expatriates and International Students: People living in English-speaking countries who want to stay connected with their favorite sports while improving their language skills.

• Parents of Young Athletes: Parents who want to introduce their children to sports in a fun and engaging way, using English as a medium.

• Casual Viewers: Individuals who enjoy sports but may not be deeply knowledgeable. They appreciate content that is entertaining and easy to understand.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Sports Commentators and Analysts: These influencers can provide expert insights and commentary on games, making the content more engaging for viewers. Their established credibility can attract sports enthusiasts.

• Lifestyle Influencers with a Sports Focus: Influencers who blend lifestyle content with sports can appeal to casual viewers and parents. They can create relatable content that showcases how sports can be integrated into daily life.

• Language Learning Influencers: Collaborating with influencers who focus on language learning can help reach expatriates and international students. They can create content that highlights the benefits of learning English through sports.

• Athletes and Coaches: Current or former athletes can share their experiences and insights, making the content more authentic and relatable. Their followers are likely to be sports enthusiasts who would appreciate the games being introduced.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Game Highlights with Commentary: Create short videos that showcase exciting moments from sports games, accompanied by English commentary to enhance understanding.

• Interactive Quizzes and Polls: Engage the audience with quizzes about sports rules, player statistics, or game outcomes, encouraging participation and sharing.

• Behind-the-Scenes Content: Share stories or interviews with athletes, coaches, or commentators, providing insights into their experiences and the sports world.

• Language Learning Challenges: Develop challenges that encourage viewers to learn sports-related vocabulary in English, making it fun and interactive.

• Live Q&A Sessions: Host live sessions with sports experts or influencers where viewers can ask questions about games, players, or sports terminology in English.

These content ideas can help create a vibrant community around the sports games being introduced, fostering engagement and sharing among the target audience.