Science educators or communicators, aged 18-40, active on YouTube, Instagram, or TikTok.

Product Positioning

The focus is on science education, which is a growing field with increasing interest from both educational institutions and individuals seeking to enhance their knowledge. The brand or service can be positioned as a leader in providing innovative and engaging science education content. This can be achieved by highlighting unique teaching methods, interactive content, or partnerships with educational bodies. Emphasizing the importance of science literacy and its relevance in today's world can also strengthen the brand's position.

Target Customers

The ideal customer profile includes:

• Students: Particularly those in middle school, high school, and early college who are keen on enhancing their science knowledge.
• Educators: Teachers and professors looking for supplementary materials to enhance their curriculum.
• Parents: Those who are interested in providing additional educational resources for their children.
• Science Enthusiasts: Individuals with a passion for science who are always looking to learn more.

Potential Influencer Matches

• Educational Content Creators: Influencers who specialize in creating educational content, particularly in the field of science. They can effectively reach students and educators by providing insightful and engaging content.

• Science Communicators: Influencers who are known for breaking down complex scientific concepts into easily understandable content. They can appeal to both science enthusiasts and the general public.

• STEM Advocates: Influencers who promote STEM (Science, Technology, Engineering, and Mathematics) education and careers. They can inspire students and parents to engage more deeply with science education.

Content Creation Ideas

• Interactive Science Experiments: Videos or live sessions where influencers conduct simple science experiments that viewers can replicate at home or in the classroom.

• Science Myth-Busting: Content that debunks common science myths, making it both educational and entertaining.

• Career Spotlights: Interviews or features on professionals in various science fields, providing insights into different career paths and inspiring students.

• Science Challenges: Engaging challenges that encourage followers to participate and share their own science-related content, fostering a community of science enthusiasts.