Influencers should be knowledgeable in telecommunications and AI, with a professional background in these fields. They should have a strong online presence and engage with a tech-savvy audience.

Product Positioning

For a telco-related conference focusing on topics like RCS (Rich Communication Services) and AI, the brand can be positioned as a thought leader in the telecommunications industry. Emphasizing innovation and the future of communication technology will resonate well with industry professionals and tech enthusiasts. Highlighting the benefits of RCS in enhancing customer engagement and the role of AI in optimizing communication strategies can create a compelling narrative.

Fresh angles could include showcasing case studies of successful RCS implementations and AI applications in telecommunications, thereby establishing credibility and relevance in the market.

Target Customers

The ideal customer profile for this conference includes:

• Telecommunications Professionals: Individuals working in telecom companies, including product managers, engineers, and marketing specialists who are looking to stay updated on the latest trends and technologies.

• Tech Enthusiasts: People interested in the intersection of technology and communication, including developers and data scientists focused on AI applications.

• Business Decision-Makers: Executives and managers from various industries who are exploring how RCS and AI can enhance their customer communication strategies.

• Academics and Researchers: Scholars and students studying telecommunications, AI, and related fields who are interested in the latest research and developments.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Industry Experts: Influencers who are recognized thought leaders in telecommunications and AI. They can provide insights and credibility, attracting professionals interested in deepening their knowledge.

• Tech Bloggers/Vloggers: Content creators who focus on technology trends and innovations. Their audience often includes tech enthusiasts and professionals looking for the latest updates.

• Conference Speakers: Influencers who frequently speak at industry events. Their established presence can draw attention to the conference and attract attendees who follow their work.

• Social Media Influencers: Individuals with a strong following on platforms like LinkedIn and Twitter, where professionals engage in discussions about technology and telecommunications.

Content Creation Ideas

To engage the target audience and promote the conference, consider the following content topics and ideas:

• Webinars and Live Q&A Sessions: Host discussions with industry experts on RCS and AI, allowing potential attendees to interact and ask questions.

• Case Studies and Success Stories: Share real-world examples of companies successfully implementing RCS and AI, highlighting the benefits and outcomes.

• Infographics: Create visually appealing infographics that explain the advantages of RCS over traditional messaging and the impact of AI on customer engagement.

• Panel Discussions: Organize virtual panels featuring influencers discussing the future of telecommunications, AI, and RCS, which can be shared across social media platforms.

• Behind-the-Scenes Content: Share sneak peeks of the conference preparations, interviews with speakers, and insights into what attendees can expect.

These content ideas can help generate buzz around the conference and encourage participation from the target audience.