Influencer wanita, umur 25-38, Melayu, mempunyai anak, aktif di media sosial.

Product Positioning

To effectively position a brand, product, or service targeting Malaysian Malay mothers aged 25-38, it is essential to emphasize family-oriented values, convenience, and quality. The product should resonate with the daily lives of these mothers, focusing on aspects such as enhancing family well-being, providing educational benefits for children, or simplifying parenting tasks. Highlighting local cultural elements and community engagement can also strengthen the brand's appeal.

For new products, consider leveraging existing trends in parenting, such as eco-friendliness, health consciousness, or technology integration in parenting tools. Fresh angles could include storytelling that showcases real-life applications of the product in a family setting, thereby creating relatable content that resonates with the target audience.

Target Customers

The ideal customer profile includes:

• Young Mothers: Women aged 25-38 who are actively engaged in parenting and seek products that enhance their children's development and well-being.

• Health-Conscious Consumers: Mothers who prioritize health and wellness for themselves and their families, looking for organic or natural products.

• Tech-Savvy Parents: Those who utilize technology to manage their households and are open to innovative solutions that simplify parenting.

Illustrative examples include:

• A 30-year-old mother of two who is interested in organic baby food and educational toys.

• A 35-year-old working mother who seeks time-saving solutions for meal preparation and family activities.

• A 28-year-old stay-at-home mom who actively shares parenting tips and product reviews on social media.

Potential Influencer Matches

Suitable types of influencers for this campaign include:

• Parenting Bloggers/Vloggers: These influencers often share personal experiences and product recommendations, making them relatable to the target audience. Their content can include reviews, tutorials, and family activities that incorporate the product.

• Lifestyle Influencers: Female influencers who focus on lifestyle content can showcase the product in everyday scenarios, appealing to mothers looking for practical solutions.

• Health and Wellness Influencers: Influencers who specialize in health and wellness can effectively promote products that align with healthy living, particularly those that emphasize nutrition and family health.

• Local Community Influencers: Influencers who are active in local communities can help build trust and credibility, especially if they engage in community events or initiatives.

Content Creation Ideas

Proposed content topics and ideas include:

• Day-in-the-Life Videos: Showcasing how the product fits into the daily routine of a mother, highlighting its benefits in real-life scenarios.

• Parenting Tips and Hacks: Creating content that provides valuable advice on parenting challenges, integrating the product as a solution.

• Family Challenges: Engaging influencers in fun family challenges that incorporate the product, encouraging audience participation and sharing.

• Cultural Celebrations: Content that ties the product to local cultural events or traditions, fostering a sense of community and relevance.

• User-Generated Content Campaigns: Encouraging customers to share their experiences with the product, creating a sense of community and authenticity around the brand.

These ideas can help create engaging and shareable content that resonates with the target audience, increasing brand visibility and engagement.