MyInfluencer
Brief

"influencers in costmetics"

Influencers in cosmetics

Research Insight & Analysis

Product Positioning

The product in question is cosmetics. In the existing market, cosmetics can be positioned based on various factors such as quality, price, target demographic, and unique selling propositions (USPs) like organic ingredients, cruelty-free certification, or innovative formulations. For a new product, positioning could focus on a fresh angle such as sustainability, inclusivity, or technological advancements in skincare and makeup.

Target Customers

The ideal customer profile for cosmetics typically includes:

  • Age Group: Primarily 18-35 years old
  • Gender: Predominantly female, but also inclusive of male and non-binary individuals interested in beauty products
  • Interests: Beauty, skincare, fashion, wellness, and self-care
  • Income Level: Varies from budget-conscious to luxury spenders, depending on the product's price point
  • Geographic Location: Urban areas with access to retail stores and online shopping

Illustrative examples:

  • A 25-year-old female professional living in a metropolitan city, interested in high-quality, cruelty-free makeup.
  • A 30-year-old male influencer who promotes skincare routines and is interested in gender-neutral beauty products.
  • A 22-year-old college student looking for affordable yet effective beauty products.

Potential Influencer Matches

Beauty Gurus

These influencers specialize in makeup tutorials, product reviews, and beauty tips. They have a dedicated following that trusts their opinions on cosmetics.

Skincare Experts

Influencers who focus on skincare routines, product efficacy, and skin health. They can help position the product as part of a holistic beauty regimen.

Lifestyle Influencers

These influencers cover a broad range of topics including fashion, wellness, and beauty. They can integrate the cosmetics product into their daily routines and lifestyle content.

Micro-Influencers

Influencers with a smaller but highly engaged following. They often have a more personal connection with their audience, which can lead to higher trust and conversion rates.

Content Creation Ideas

General Ideas

  • Product Reviews: Honest reviews and first impressions of the cosmetics product.
  • Tutorials: Step-by-step makeup tutorials using the product.
  • Skincare Routines: Incorporating the product into daily or nightly skincare routines.

Creative Ideas

  • Before and After Transformations: Showcasing the effectiveness of the product through dramatic transformations.
  • Challenges: Fun challenges like "5-minute makeup challenge" using the product.
  • User-Generated Content: Encouraging followers to share their looks and experiences with the product using a specific hashtag.
  • Collaborations: Partnering with other influencers or brands for joint content that highlights the product's versatility.

By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience, driving awareness and sales for the cosmetics product.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Influencers in cosmetics
Campaign Objectives
Looking for female influencers aged 18-35 in the beauty and cosmetics niche. Ideal influencers should be active on Instagram, YouTube, and TikTok, creating content like makeup tutorials, product reviews, and beauty tips.
Influencer Persona
Female influencers aged 18-35 in the beauty and cosmetics niche, active on Instagram, YouTube, and TikTok.
Content Themes
#cosmetics #makeup #beauty
#1
Angela Bright
Angela Bright
@UCfaLGE_kWjbbYVSBGYlbTeg
US
Hey guys! My channel is focused on eye makeup because eyeshadow is my favorite step in my makeup routine. My tutorials are super easy to follow and I base them on specific eyeshadow palettes. Instagram @angelabright Business Inquiries Only: anbright@gmail.com
Followers
729.0K
Macro Influencer
Engagement Rate
0.1%
Last Post
3 weeks ago
95%Match Score
Fit for"Influencers in cosmetics"
This influencer focuses on eye makeup tutorials, which aligns perfectly with the brand's campaign ideas. Her content style is engaging and educational, making her a good fit for the brand's desired messaging. Additionally, she is active on social media platforms relevant to the campaign.
#2
James Charles
James Charles
@UCucot-Zp428OwkyRm2I7v2Q
US
Blend, but don't blend in. 🎨🤍
Followers
23.9M
Mega Influencer
Engagement Rate
0.2%
Last Post
3 weeks ago
90%Match Score
Fit for"Influencers in cosmetics"
This influencer is a well-known makeup artist with a significant following, and her content aligns with the beauty and cosmetics niche. She creates makeup tutorials and has a strong presence on YouTube, making her a good fit for the brand's campaign. Her values of creativity and self-expression resonate with the brand's messaging.
#3
Jessica Vu
Jessica Vu
@UCBe3AJEV4vXAH5xs7eVyTTA
US
Welcome to my channel! ♡ My name is Jessica Viet gal obsessed with makeup, fashion, and video editing ✨ Here, you'll find mostly beauty videos and the occasional vlog. Check out my other social media before you leave! ✧ IG: @jessyluxe ✧ TIK TOK: @jessyluxe ✧ TWITTER: @luxejessy ✧ PODCAST: https://anchor.fm/volumeup ✧ SOUNDCLOUD: https://soundcloud.com/jessyluxe ✧ SPOTIFY: https://open.spotify.com/user/x39pm9yrqj1nklvv9ptgvsd3d?si=k8uDK8-URZ2Ihw_y80eNtA ✧・゚: *✧・゚:* ✧・゚: *✧・゚:* ✧・゚: *✧・゚:* ✧・゚: *✧・゚:* ✧・゚: *✧・゚:* ✧・゚: *✧・゚:* ✧・゚: *✧・゚:* ✧・゚: *✧・゚:* ✧・゚:
Followers
2.0M
Mega Influencer
Engagement Rate
0.5%
Last Post
1 month ago
85%Match Score
Fit for"Influencers in cosmetics"
This influencer creates beauty content and has a strong presence on social media, aligning well with the brand's requirements. Her focus on makeup and fashion resonates with the brand's desired messaging, making her a good candidate for collaboration. Additionally, her follower count is substantial, enhancing her potential impact.
#4
Vogue
Vogue
@UCRXiA3h1no_PFkb1JCP0yMA
US
Welcome to Vogue's Global Video Channel, where the culture of fashion is defined.
Followers
14.8M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Influencers in cosmetics"
This channel is dedicated to fashion and beauty, aligning well with the brand's focus on cosmetics. The influencer's content style and target audience match the brand's desired profile, making her a strong candidate for collaboration. Her emphasis on fashion and beauty culture resonates with the brand's messaging.
#5
Shab & Kassie
Shab & Kassie
@UCIYMgDtU7R_2uf3xhtoocew
GB
Shab & Kassie - mother and daughter duo. Makeup Looks | Makeup Tutorials | Makeup | Family | Lifestyle + more _____________________________________________________________________________ Business email: info@makeupbyshab.com » Instagram: » @shabandkassie » KASSIE: @official_kassie__ » TikTok: @shabandkassie
Followers
5.1M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Influencers in cosmetics"
This influencer creates makeup looks and tutorials, which aligns well with the brand's focus on beauty and cosmetics. The mother-daughter duo approach adds a unique angle that could resonate with the target audience. Overall, they fit the brand's desired profile and content ideas.
#6
An Knook
An Knook
@UCrfr4PnqvdJO4KrYWg10CJw
NL
My name is An Knook. I'm 31 years old and I live in the Netherlands. I have a big passion for Make-up and love inspiring other people by using my own face as my canvas. Subscribe to my channel and hit the notification bell to get a notification whenever I upload a new video. I upload around 1 or 2 new videos every week 💖 I hope you will enjoy my videos. An Knook staat onder toezicht van het Commissariaat voor de Media - An Knook is supervised by the Media Authority. Contact Information: anknook@hotmail.com #Makeup #MakeupTutorial #EyeMakeup #SmokeyEyes #CutCrease #SmokeyEye #HaloEyeLook #Eyeshadow #Howto
Followers
2.7M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Influencers in cosmetics"
This influencer is passionate about makeup and creates tutorials, which aligns well with the brand's focus on beauty and cosmetics. Her content style and target audience fit the brand's desired profile, making her a strong candidate for collaboration. She has a good follower count, enhancing her potential impact.