Micro-influencers in Dublin with 2,000 to 5,000 followers, active on Instagram or Twitter.

Product Positioning

The product or service being promoted should be positioned as a local offering in Dublin, Ireland, leveraging the unique cultural and social aspects of the area. This positioning can emphasize community engagement and local relevance, which can resonate well with the target audience. If the product is new, it can be introduced as a fresh, innovative option that aligns with the lifestyle and preferences of Dublin residents.

Target Customers

The ideal customer profile would likely include young adults and professionals living in Dublin who are active on social media and local events, trends, and lifestyle. They may be looking for products or services that enhance their daily lives, offer convenience, or provide unique experiences. Examples include:

• Young professionals aged 25-35 who are tech-savvy and enjoy exploring new products.
• University students who are engaged in social activities and interested in trendy, affordable options.
• Local residents who value community-focused brands and support local businesses.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Micro-Influencers: With 2,000 to 5,000 followers, these influencers often have a highly engaged audience and can provide authentic recommendations. They are ideal for promoting local products and services due to their close connection with their followers.

• Lifestyle Bloggers: Influencers who focus on lifestyle content can showcase how the product or service fits into everyday life in Dublin, making it relatable to their audience.

• Event Enthusiasts: Influencers who frequently attend and promote local events can help position the product as a must-have for social gatherings or community activities.

Content Creation Ideas

• Local Experience Stories: Create content that highlights personal stories or experiences with the product in various Dublin settings, such as popular cafes, parks, or events.

• Community Challenges: Launch a challenge that encourages followers to share their own experiences with the product, using a specific hashtag to increase visibility and engagement.

• Behind-the-Scenes: Offer a glimpse into the making or development of the product, emphasizing its local roots and connection to Dublin.

• Collaborative Giveaways: Partner with other local businesses or influencers for giveaways that can attract attention and increase brand awareness.

These content ideas can help create a buzz around the product and encourage user-generated content, further amplifying the campaign's reach.