Educators, industry experts, or motivational speakers active on LinkedIn, Twitter, or YouTube.

Product Positioning

The focus on influencers who conduct seminars and panel discussions in institutions suggests a product or service that is educational, professional, or industry-specific. This positioning can be leveraged to highlight the product's credibility, expertise, and value in a professional or academic setting. The brand can be positioned as a thought leader or innovator in its field, offering solutions or insights that are relevant to institutional audiences.

Target Customers

The ideal customer profile would likely include:

• Educational Institutions: Universities, colleges, and professional schools looking for expert insights or products that enhance learning or professional development.
• Professionals and Academics: Individuals seeking to expand their knowledge, skills, or professional network through seminars and panel discussions.
• Industry Organizations: Groups or associations that host events and are interested in products or services that can add value to their members.

Examples include university faculty, students in specialized programs, industry professionals attending conferences, and members of professional associations.

Potential Influencer Matches

• Academic Influencers: Professors or researchers who are well-respected in their fields and frequently speak at educational events. They can lend credibility and reach academic audiences effectively.
• Industry Experts: Professionals with significant experience and recognition in their industry who participate in panels and seminars. They can connect with other professionals and industry organizations.
• Thought Leaders: Individuals known for their innovative ideas and insights, often invited to speak at conferences and seminars. They can attract a diverse audience interested in cutting-edge topics.

These influencers can effectively reach the target customers by leveraging their authority and networks within educational and professional circles.

Content Creation Ideas

• Webinars and Online Panels: Host virtual events featuring influencers discussing relevant topics, which can be shared widely across platforms.
• Educational Blog Series: Collaborate with influencers to create a series of blog posts or articles that delve into industry trends or educational insights.
• Behind-the-Scenes Content: Share behind-the-scenes footage or interviews with influencers preparing for seminars or panel discussions, offering a personal touch.
• Interactive Q&A Sessions: Organize live Q&A sessions with influencers, allowing the audience to engage directly and ask questions related to the product or service.

These content ideas can help engage the target audience, build brand authority, and potentially go viral within the educational and professional communities.