Influencers aged 18-40, both male and female, based in Egypt, with a strong presence on Instagram, YouTube, and TikTok, focusing on food and fashion content.

Product Positioning

The brand is focused on food and fashion in Egypt. To position the brand effectively, it should leverage the rich cultural heritage and contemporary trends in Egyptian cuisine and fashion. Highlighting the fusion of traditional and modern elements can create a unique market position. Emphasizing quality, authenticity, and trendiness will appeal to a broad audience.

Target Customers

The ideal customer profile includes:

• Young Adults (18-35 years old): Tech-savvy, fashion-conscious, and food enthusiasts who are active on social media.
• Urban Professionals: Individuals who appreciate fine dining and stylish clothing, often looking for the latest trends.
• Tourists and Expats: People interested in exploring Egyptian culture through its food and fashion.

Illustrative examples:

• A 25-year-old fashion blogger in Cairo who loves to showcase the latest trends.
• A 30-year-old professional in Alexandria who enjoys dining at trendy restaurants.
• A tourist visiting Egypt, eager to experience local cuisine and fashion.

Potential Influencer Matches

Food Influencers

• Food Bloggers and Vloggers: Individuals who review restaurants, share recipes, and explore culinary trends. They can create engaging content around Egyptian cuisine.
• Chefs and Culinary Experts: Professionals who can provide credibility and depth to the food aspect of the campaign.

Fashion Influencers

• Fashion Bloggers and Instagrammers: Influencers who showcase the latest fashion trends, outfit ideas, and style tips. They can highlight the brand's fashion products.
• Lifestyle Influencers: Those who cover a broad range of topics, including fashion, beauty, and travel, providing a holistic view of the brand.

Content Creation Ideas

General Ideas

• Collaborative Posts: Partner with influencers to create posts that feature both food and fashion, such as a day in the life, combining dining experiences with fashion showcases.
• Giveaways and Contests: Engage the audience with contests that encourage them to share their own food and fashion experiences.

Creative Ideas

• Cultural Fusion Series: Create a series of posts or videos that explore the fusion of traditional Egyptian elements with modern trends in both food and fashion.
• Behind-the-Scenes Content: Share behind-the-scenes looks at the creation of fashion pieces or the preparation of signature dishes, providing an insider's view.
• Influencer Takeovers: Allow influencers to take over the brand's social media accounts for a day, sharing their unique perspectives on food and fashion.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging, viral content.