Influencers aged 20-40, engaging, active on Instagram/TikTok, focusing on food and cocktails.

Product Positioning

To effectively position a brand in the cocktail and food and restaurant space, it is essential to highlight unique selling propositions that resonate with current market trends. This could include emphasizing quality ingredients, innovative cocktail recipes, or a unique dining experience. For new products, consider leveraging the growing interest in sustainability and local sourcing, which can appeal to health-conscious and environmentally aware consumers. Fresh angles could involve collaborations with local artisans or highlighting seasonal menus that change frequently to keep the offerings exciting.

Target Customers

The ideal customer profile for a campaign in this space includes:

• Food Enthusiasts: Individuals who actively seek out new dining experiences and enjoy exploring diverse cuisines. They often follow food blogs and social media accounts dedicated to culinary adventures.

• Cocktail Aficionados: Consumers who appreciate craft cocktails and are interested in mixology. They may attend cocktail workshops or follow influencers who specialize in cocktail recipes and trends.

• Millennials and Gen Z: Younger demographics who are highly engaged on social media platforms and are influenced by visual content. They value authenticity and are likely to share their experiences online.

• Event Planners: Professionals looking for unique venues or catering options for events. They often seek recommendations from influencers who specialize in food and hospitality.

Potential Influencer Matches

To reach the target customers effectively, consider collaborating with the following types of influencers:

• Food Bloggers: Influencers who focus on food reviews, recipes, and dining experiences. They can create engaging content that showcases the brand's offerings and encourages their followers to visit.

• Mixologists and Bartenders: Influencers with expertise in cocktails can create content that highlights unique drink recipes or cocktail-making techniques, appealing to cocktail enthusiasts.

• Lifestyle Influencers: Those who cover a broad range of topics, including food and dining. They can introduce the brand to a wider audience and create relatable content that resonates with their followers.

• Local Influencers: Influencers who have a strong following in the local area can drive foot traffic to restaurants or events, making them ideal for last-minute invites.

Content Creation Ideas

To engage the audience and promote the brand effectively, consider the following content topics and ideas:

• Behind-the-Scenes Content: Show the process of creating a signature cocktail or dish, giving followers an insider's view of the brand.

• User-Generated Content Campaigns: Encourage customers to share their experiences with the brand using a specific hashtag, which can create a sense of community and increase visibility.

• Themed Events: Host events that align with current trends, such as a seasonal cocktail night or a food pairing dinner, and promote these through influencer collaborations.

• Interactive Content: Create polls or quizzes related to food and cocktails on social media to engage the audience and encourage sharing.

• Recipe Videos: Short, engaging videos that demonstrate how to make popular cocktails or dishes can be highly shareable and attract attention on platforms like Instagram and TikTok.