Influencers involved in prison reform, criminal justice, politics, government, or public safety, with a significant following in Michigan. They should be active on social media platforms and have followers who are registered voters in Michigan.

Product Positioning

The brand or service appears to be focused on social issues, specifically prison reform, criminal justice, politics, government, and public safety. Positioning this brand in the market involves highlighting its commitment to social justice and civic engagement. The brand can be positioned as a thought leader and advocate for change in these areas, leveraging the influence of key social media personalities to amplify its message and drive community involvement.

Target Customers

The ideal customer profile includes:

• Age Group: Adults aged 18-45
• Location: Residents of Michigan
• Interests: Social justice, political activism, community safety, and government policies
• Behavior: Active on social media, engaged in community issues, and likely to participate in voting and civic activities

Illustrative examples:

1. Young Professionals: Individuals working in law, social work, or public administration who are passionate about reform and policy change.
2. College Students: University students studying criminal justice, political science, or related fields who are active in campus organizations and social media.
3. Community Leaders: Local activists and community organizers who are already involved in advocacy and reform efforts.

Potential Influencer Matches

Types of Influencers

1. Social Justice Advocates: Influencers who are vocal about prison reform and criminal justice issues. They can provide in-depth analysis and personal stories that resonate with the target audience.
2. Political Commentators: Individuals who discuss politics and government policies, offering insights and engaging in debates that can mobilize voters.
3. Public Safety Experts: Professionals in law enforcement or public safety who can speak to the importance of reforms and community safety initiatives.
4. Local Celebrities: Michigan-based personalities who have a broad reach and can bring attention to the cause through their large follower base.

Enriched Requirements

• Influencers and their followers must be registered voters in Michigan.
• They should have a proven track record of engaging with topics related to prison reform, criminal justice, politics, government, or public safety.
• Their content should demonstrate a commitment to civic engagement and community improvement.

Content Creation Ideas

General Ideas

1. Educational Series: Create a series of posts or videos explaining the importance of prison reform and how it impacts the community.
2. Live Discussions: Host live Q&A sessions with influencers to discuss current issues in criminal justice and public safety.
3. Voter Mobilization Campaigns: Encourage followers to register to vote and participate in local elections through engaging and informative content.

Creative Ideas

1. Personal Stories: Share personal stories from individuals affected by the criminal justice system, highlighting the need for reform.
2. Collaborative Challenges: Partner with influencers to create challenges that promote civic engagement, such as "Register to Vote" challenges.
3. Infographics and Data Visualizations: Use visually appealing infographics to present data on prison reform and public safety issues, making complex information accessible and shareable.

By leveraging these strategies, the brand can effectively reach and engage its target audience, driving awareness and action on important social issues.