Influencers should be relatable to both Filipino and UAE audiences, focusing on lifestyle, travel, or cultural content. They should have a strong presence on platforms like Instagram and YouTube.

Product Positioning

To effectively position your brand, product, or service in the market, consider the unique attributes that resonate with both the Filipino influencers and their UAE-based followers. Highlight aspects such as cultural relevance, lifestyle alignment, and the benefits that appeal to the target audience. For instance, if your product is a beauty item, emphasize its suitability for diverse skin types, which can attract a broader audience.

For new products, identify gaps in the current market and position your offering as a solution. Fresh angles could include sustainability, local sourcing, or innovative technology that enhances user experience.

Target Customers

The ideal customer profile should reflect individuals who are engaged with both Filipino culture and UAE lifestyle.

Examples include:

• Young Professionals: Individuals aged 25-35 who are tech-savvy and follow lifestyle influencers for trends and recommendations.

• Expat Community: Filipinos living in the UAE who are interested in products that remind them of home or enhance their lifestyle abroad.

• Social Media Enthusiasts: Users who actively engage with content related to beauty, fashion, travel, or food, and are influenced by social media trends.

Potential Influencer Matches

To reach your target customers effectively, consider collaborating with the following types of influencers:

• Lifestyle Influencers: They can showcase your product in everyday scenarios, making it relatable to both Filipino and UAE audiences. Their content often includes personal stories that resonate with followers.

• Beauty and Fashion Influencers: If your product falls within these categories, influencers in this niche can provide tutorials, reviews, and styling tips that appeal to their followers' interests.

• Cultural Influencers: Those who focus on Filipino culture and lifestyle can bridge the gap between the two markets, promoting your product as a connection to home for expatriates.

Content Creation Ideas

To create engaging content that aligns with your brand, consider the following ideas:

• Behind-the-Scenes Content: Share the story of your product's creation, emphasizing local craftsmanship or sustainable practices.

• User-Generated Content Campaigns: Encourage followers to share their experiences with your product, creating a sense of community and authenticity.

• Cultural Fusion Recipes or Tutorials: If applicable, create content that combines Filipino and UAE culinary traditions, showcasing your product as an essential ingredient.

• Influencer Challenges: Collaborate with influencers to create fun challenges that encourage audience participation, such as styling your product in unique ways.

By focusing on these strategies, you can effectively engage with your target audience and maximize the impact of your influencer marketing campaign.