Art influencers focusing on resin art, supportive of beginners, active on social media platforms.

Product Positioning

The brand can be positioned as a fresh and innovative player in the resin art market, appealing to both novice and experienced artists. Emphasizing the uniqueness of resin art, the brand can highlight its potential for customization and creativity. By focusing on the beginner-friendly aspect, the brand can attract customers who are looking to explore their artistic side without feeling overwhelmed.

To create a strong product/market fit, the brand could also consider offering starter kits that include essential tools and materials, along with instructional content. This approach not only positions the product as accessible but also as a gateway for aspiring artists to engage with resin art.

Target Customers

The ideal customer profile includes:

• Aspiring Artists: Individuals aged 18-35 who are interested in exploring new artistic mediums. They may have a background in crafts or visual arts but are new to resin art.

• DIY Enthusiasts: People who enjoy hands-on projects and are looking for unique home decor items. They often seek out tutorials and inspiration online.

• Gift Shoppers: Customers looking for personalized and handmade gifts. They may be interested in purchasing custom resin art pieces for friends and family.

• Social Media Users: Individuals who actively engage with art and craft communities on platforms like Instagram, Pinterest, and TikTok, where visual content thrives.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Art Influencers: Artists who specialize in resin art or similar mediums. They can provide credibility and showcase the product through tutorials or live demonstrations.

• DIY and Craft Influencers: Creators who focus on DIY projects and crafts. They can introduce the product to a broader audience interested in home projects and crafts.

• Lifestyle Influencers: Influencers who incorporate art and creativity into their daily lives. They can help position the product as part of a trendy lifestyle choice.

• Micro-Influencers: Individuals with a smaller but highly engaged following. They often have a more personal connection with their audience, making their endorsements feel more authentic.

Content Creation Ideas

To engage the audience and promote the brand, consider the following content topics and ideas:

• Tutorial Videos: Step-by-step guides on creating resin art pieces, showcasing the ease of use for beginners.

• Behind-the-Scenes Content: Share the process of creating resin art, including tips and tricks, to demystify the art form.

• User-Generated Content Campaigns: Encourage customers to share their creations using a specific hashtag, fostering community engagement and showcasing the versatility of the product.

• Themed Challenges: Host monthly challenges where participants create resin art based on a specific theme, with prizes for the best pieces.

• Collaborative Projects: Partner with influencers to create unique resin art pieces that can be auctioned for charity, combining creativity with a good cause.

These strategies can help build a strong brand presence in the resin art community while engaging potential customers effectively.