Design professionals, architects, or interior designers with a strong online presence, particularly on Instagram or Pinterest.

Product Positioning

Lambert & Fils, as a lighting studio, can position its new collection, Ipoli, as a blend of modern design and functionality, appealing to both aesthetic sensibilities and practical needs. The brand can emphasize its commitment to craftsmanship and innovative design, which resonates well with the design community. Highlighting the unique features of the Ipoli collection, such as sustainable materials or customizable options, can create a strong product/market fit. Fresh angles could include collaborations with renowned designers or showcasing the collection in real-life settings to illustrate its impact on interior spaces.

Target Customers

The ideal customer profile for the Ipoli collection includes:

• Interior Designers: Professionals who specify lighting solutions for residential and commercial projects, looking for unique and high-quality products to enhance their designs.

• Architects: Individuals who integrate lighting into their architectural plans, seeking innovative designs that complement their structures.

• Homeowners: Affluent individuals interested in high-end design, who value aesthetics and functionality in their home decor.

• Design Influencers: Individuals with a strong online presence in the design community, who can sway the opinions of both professionals and consumers.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Design Bloggers: Influencers who focus on interior design and home decor, providing reviews and showcasing products in their content. They can create engaging posts that highlight the Ipoli collection's unique features.

• Architectural Influencers: Professionals who share insights on architecture and design trends. Their endorsement can lend credibility and attract attention from architects and designers.

• Social Media Influencers: Individuals with a strong following on platforms like Instagram and Pinterest, specializing in lifestyle and design. They can create visually appealing content that showcases the Ipoli collection in various settings.

• YouTube Creators: Influencers who produce video content related to home improvement and design. They can provide in-depth reviews and tutorials on how to incorporate the Ipoli collection into different spaces.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Behind-the-Scenes: Share the design process of the Ipoli collection, including sketches, prototypes, and interviews with the designers.

• Styling Tips: Create content that offers advice on how to style the Ipoli lighting in various interior settings, appealing to both designers and homeowners.

• User-Generated Content: Encourage customers to share photos of the Ipoli collection in their spaces, creating a community around the brand.

• Design Challenges: Host a contest where designers submit their best lighting designs using the Ipoli collection, showcasing creativity and innovation.

• Virtual Showroom Tours: Offer virtual tours of spaces featuring the Ipoli collection, allowing potential customers to visualize the products in real-life settings.

These strategies can help generate buzz and drive engagement, ultimately leading to increased visibility and sales for the Ipoli collection.