Golf enthusiasts, aged 18-50, active on Instagram/YouTube/TikTok, creating golf-related content.

Product Positioning

In the golf industry, the product or service being promoted should be positioned as a valuable addition to the golfing experience. This could be a new golf accessory, apparel, training equipment, or a service that enhances the game. The brand should emphasize quality, performance, and innovation, appealing amateur and professional golfers. Highlighting unique features or benefits that differentiate the product from competitors will be crucial in capturing the attention of the target market.

Target Customers

The ideal customer profile includes golf enthusiasts, ranging from beginners to seasoned players, who are actively engaged in improving their game. They are likely to be individuals who follow golf-related content online, participate in golf communities, and are interested in the latest trends and products in the sport. Examples of target customers include:

• Amateur golfers looking to enhance their skills
• Professional golfers seeking high-performance gear
• Golf hobbyists interested in the latest golf fashion and accessories
• Golf coaches and trainers who recommend products to their clients

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Micro-Influencers (5k-10k followers): These influencers often have a highly engaged audience and can provide authentic reviews and recommendations. They are ideal for niche products and can create a sense of community around the brand.

• Mid-Tier Influencers (10k-100k followers): These influencers have a broader reach and can generate significant awareness. They are suitable for promoting products that appeal to a wider audience within the golf community.

• Golf Professionals and Coaches: Collaborating with professional golfers or coaches can lend credibility to the product and attract serious golfers who trust their expertise.

• Golf Lifestyle Bloggers/Vloggers: These influencers can showcase the product in real-life scenarios, appealing to golf enthusiasts interested in lifestyle content.

Content Creation Ideas

• Product Demonstrations: Create videos or posts showcasing the product in action on the golf course, highlighting its features and benefits.

• Golf Tips and Tutorials: Collaborate with influencers to provide valuable tips and tutorials that incorporate the product, demonstrating its practical use.

• User-Generated Content Campaigns: Encourage customers to share their experiences with the product on social media, using a branded hashtag to increase visibility.

• Behind-the-Scenes Content: Share the story behind the product's development, including interviews with designers or engineers, to engage the audience on a deeper level.

• Golf Challenges or Competitions: Organize online challenges or competitions that involve the product, encouraging participation and engagement from the golf community.