MyInfluencer
Brief

generate a list of 100 influencers from PL market in Beauty segment

Beauty influencers from Poland, focusing on makeup and skincare, active on Instagram and TikTok.

Research Insight & Analysis

Product Positioning

In the Polish beauty market, positioning a brand effectively requires an understanding of current trends, consumer preferences, and competitive landscape. The beauty segment is characterized by a growing interest in natural and organic products, as well as a demand for inclusivity and diversity in beauty standards.

For a new product, consider emphasizing unique selling propositions such as eco-friendliness, cruelty-free formulations, or innovative ingredients that cater to specific skin types or concerns. Positioning the brand as a solution to common beauty problems, while also aligning with the values of sustainability and ethical consumption, can create a strong market fit.

Target Customers

The ideal customer profile for a beauty product in Poland may include:

  • Young Adults (18-25 years): This demographic is often trend-driven, seeking the latest beauty products and willing to experiment with new brands. They are active on social media platforms like Instagram and TikTok.

  • Millennials (26-35 years): This group values quality and brand ethics. They are likely to research products thoroughly and prefer brands that align with their values, such as sustainability and inclusivity.

  • Mature Consumers (36-50 years): This segment may prioritize effectiveness and results over trends. They often seek products that address specific skin concerns, such as anti-aging or hydration.

Illustrative examples of target customers could include a college student interested in affordable skincare, a young professional seeking high-quality makeup, or a mother looking for safe and effective beauty products for her family.

Potential Influencer Matches

To effectively reach the identified target customers, consider collaborating with the following types of influencers:

  • Micro-Influencers (1,000 - 100,000 followers): These influencers often have a highly engaged audience and can create authentic connections with their followers. They are ideal for niche marketing and can effectively promote products through personal stories and reviews.

  • Beauty Experts and Professionals: Collaborating with makeup artists, dermatologists, or beauty bloggers can lend credibility to the product. Their expertise can help educate the audience about the benefits and proper usage of the product.

  • Lifestyle Influencers: These influencers cover a broader range of topics, including beauty, fashion, and wellness. They can introduce the product to a wider audience and integrate it into various lifestyle contexts.

  • Sustainable Living Influencers: If the product has eco-friendly attributes, partnering with influencers who focus on sustainability can attract environmentally conscious consumers.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content topics and ideas:

  • Tutorials and How-To Guides: Create video content demonstrating how to use the product effectively, showcasing different looks or routines.

  • Before-and-After Transformations: Share user-generated content or influencer testimonials that highlight the product's effectiveness.

  • Sustainability Stories: If applicable, share the brand's journey towards sustainability, including sourcing, production, and packaging processes.

  • Challenges and Giveaways: Launch social media challenges that encourage users to share their experiences with the product, potentially increasing engagement and reach.

  • Collaborative Content: Partner with influencers to create joint content, such as live Q&A sessions or Instagram takeovers, to leverage their audience and provide valuable insights.

These strategies can help create a buzz around the product and foster a community of engaged customers.

Curated Influencer List - Searching

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