To effectively position the brand, product, or service in the existing market, it is essential to understand the unique selling points and how they cater to the needs of the target audience in the USA. The product should be positioned to highlight its benefits, quality, and any unique features that differentiate it from competitors. For new products, consider emphasizing innovation, solving a specific problem, or meeting an unmet need in the market.
The ideal customer profile for a marketing campaign targeting demographics in the USA would include:
By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience in the USA, driving brand awareness and product adoption.
Extracted from Campaign Brief & Market Analysis