To effectively position the brand, product, or service in the market, it is essential to identify its unique selling points (USPs) and how it stands out from competitors. This could involve highlighting innovative features, superior quality, or exceptional customer service. For new products, consider how they address unmet needs or improve upon existing solutions. Positioning should also reflect the brand's values and mission to create a strong emotional connection with the target audience.
The ideal customer profile will depend on the specific product or service being promoted. However, some general characteristics can be- Demographics: Age, gender, income level, education, and occupation.
By leveraging these strategies, the brand can effectively reach and engage its target audience through the right influencers and compelling content.
Extracted from Campaign Brief & Market Analysis