MyInfluencer
Brief

"Influencers from the Philippines interested in gaming"

Influencers interested in gaming from the Philippines

Research Insight & Analysis

Product Positioning

The brand or product in question is related to gaming, and the target market is the Philippines. The gaming industry in the Philippines is rapidly growing, with a significant number of young, tech-savvy individuals who are highly engaged in both mobile and console gaming. Positioning the product as a must-have for gamers in the Philippines can be achieved by highlighting its unique features, competitive advantages, and how it enhances the gaming experience.

Target Customers

The ideal customer profile includes:

  • Age Group: Primarily 18- old
  • Gender: Predominantly male, but with a growing female gamer demographic
  • Interests: Gaming (both mobile and console), eSports, technology, and online communities
  • Behavior: Active on social media platforms like Facebook, Instagram, and YouTube; frequent viewers of gaming streams and eSports events

Illustrative examples:

  1. John, 24: A college student who spends his free time playing mobile games and watching gaming streams on YouTube.
  2. Maria, 29: A young professional who enjoys console gaming and participates in online gaming communities.
  3. Carlos, 21: An eSports enthusiast who follows local and international gaming tournaments and engages with gaming content on social media.

Potential Influencer Matches

Gaming Influencers

  • YouTube Gamers: Influencers who create gaming content, such as gameplay videos, reviews, and tutorials. They can showcase the product in action and provide authentic reviews.
  • Twitch Streamers: Live streamers who can demonstrate the product during their gaming sessions, engaging with their audience in real-time.
  • eSports Athletes: Professional gamers who participate in tournaments and have a strong following. They can endorse the product and highlight its benefits for competitive gaming.

Tech Influencers

  • Tech Reviewers: Influencers who review gadgets and tech products. They can provide in-depth reviews and comparisons, appealing to tech-savvy gamers.
  • Unboxers: Influencers who unbox and test new products. They can create engaging content that showcases the product's features and build excitement.

Lifestyle Influencers

  • Pop Culture Enthusiasts: Influencers who cover a range of topics, including gaming, movies, and technology. They can introduce the product to a broader audience.

Content Creation Ideas

General Ideas

  • Product Reviews: Detailed reviews by influencers highlighting the product's features, pros, and cons.
  • Gameplay Demonstrations: Videos or live streams showing the product in use during gaming sessions.
  • Unboxing Videos: Engaging unboxing videos that build anticipation and excitement.

Creative Ideas

  • Gaming Challenges: Influencers can create challenges using the product, encouraging their followers to participate and share their experiences.
  • Collaborative Streams: Joint live streams with multiple influencers using the product, creating a sense of community and shared experience.
  • Giveaways and Contests: Organize giveaways and contests where followers can win the product, increasing engagement and visibility.

By leveraging these strategies, the brand can effectively reach and engage with the target audience in the Philippines, driving awareness and adoption of the product.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Influencers interested in gaming from the Philippines
Campaign Objectives
Looking for influencers from the Philippines who are interested in gaming. Ideal influencers should be active on platforms like YouTube, Twitch, and TikTok, and create engaging gaming content such as gameplay videos, reviews, live streams, and gaming tips.
Influencer Persona
Influencers from the Philippines interested in gaming, active on YouTube, Twitch, and TikTok, creating engaging gaming content.
Content Themes
#GamingPH #PhilippinesGaming #PinoyGamer
#1
MobileLegendEsp0rts
MobileLegendEsp0rts
@mobilelegendesp0rts
PH
Followers
3.2K
Micro Influencer
Engagement Rate
7.4%
Last Post
1 week ago
90%Match Score
Fit for"Looking for influencers from the Philippines who are interested in gaming. Ideal influencers should be active on platforms like YouTube, Twitch, and TikTok, and create engaging gaming content such as gameplay videos, reviews, live streams, and gaming tips."
This influencer is from the Philippines and actively engages in gaming content, particularly related to Mobile Legends, which aligns with the brand's interest in gaming. Their high engagement rate suggests they have an active audience that could be receptive to the brand's gaming-related content ideas. They are a strong candidate for collaboration.
#2
APE FRYS MYC
APE FRYS MYC
@frenchfrys.x
PH
UID: 6844441095242252289 IGN: APE FRYS MYC @RARE Ice Kindy
Followers
1.5K
Micro Influencer
Engagement Rate
3.8%
Last Post
1 week ago
85%Match Score
Fit for"Looking for influencers from the Philippines who are interested in gaming. Ideal influencers should be active on platforms like YouTube, Twitch, and TikTok, and create engaging gaming content such as gameplay videos, reviews, live streams, and gaming tips."
Influencer is from the Philippines and focuses on gaming content, specifically Call of Duty Mobile, which aligns with the brand's interest in gaming. The channel description indicates engagement with the gaming community, making it a good fit for gameplay videos and gaming tips. The influencer's audience likely shares the brand's target demographic.
#3
FARLIGHT 84 (PH)
FARLIGHT 84 (PH)
@farlight84ph
PH
Farlight84 🇵🇭 Official TikTok Battle Royale 2.0 Welcome to the CHAOS!
Followers
5.0K
Micro Influencer
Engagement Rate
1.1%
Last Post
1 year ago
80%Match Score
Fit for"Looking for influencers from the Philippines who are interested in gaming. Ideal influencers should be active on platforms like YouTube, Twitch, and TikTok, and create engaging gaming content such as gameplay videos, reviews, live streams, and gaming tips."
This influencer is based in the Philippines and focuses on gaming content, which aligns with the brand's requirements. They create engaging content related to gaming, making them a suitable fit for the campaign. Their location and content style match the brand's needs effectively.
#4
Roi
Roi
@iamroi
PH
JOIN DISCORD ⬇️
Followers
287.4K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Looking for influencers from the Philippines who are interested in gaming. Ideal influencers should be active on platforms like YouTube, Twitch, and TikTok, and create engaging gaming content such as gameplay videos, reviews, live streams, and gaming tips."
This influencer is based in the Philippines and has a high engagement rate, indicating a strong connection with their audience. Their content focuses on gaming, which aligns well with the brand's requirements, making them a strong candidate for the campaign. Thus, they are a good fit.
#5
omhel
omhel
@redmarti17
PH
👽
Followers
2.6K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for influencers from the Philippines who are interested in gaming. Ideal influencers should be active on platforms like YouTube, Twitch, and TikTok, and create engaging gaming content such as gameplay videos, reviews, live streams, and gaming tips."
This influencer is from the Philippines and has a strong engagement rate, indicating an active audience interested in gaming content. Their use of gaming-related hashtags like 'game' and 'blackclover' aligns well with the brand's focus on gaming. However, the channel description is vague, which may limit the perceived authenticity of their content.
#6
Gamingph
Gamingph
@gamingph.tv
PH
Gamingph mlbb codm tiktok.com/@Gamingph.tv https://www.youtube.com/@gamingph24
Followers
520
Nano Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for influencers from the Philippines who are interested in gaming. Ideal influencers should be active on platforms like YouTube, Twitch, and TikTok, and create engaging gaming content such as gameplay videos, reviews, live streams, and gaming tips."
This influencer is based in the Philippines and focuses on mobile gaming content, which aligns with the brand's requirement for gaming influencers. Their engagement rate is decent, and they create content that fits the brand's desired style, making them a good fit for the campaign. Overall, they meet the specified criteria well.