The product in question is puzzle books. These can be positioned as both educational and recreational tools that stimulate the mind, improve problem-solving skills, and provide entertainment. Puzzle books can appeal to a wide range of demographics, from children to adults, and can be marketed as a way to relax, reduce stress, and keep the brain active.
The ideal customer profile for puzzle books includes:
Illustrative examples:
By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience, driving interest and sales for puzzle books.
Extracted from Campaign Brief & Market Analysis