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Brief

"influncers like lance "

Influencers like Lance

Research Insight & Analysis

Product Positioning

To effectively position the brand, product, or service in the market, it is essential to understand its unique selling points and how it stands out from competitors. If the product is new, it should be related to existing products in the market to find a niche or a fresh angle. For instance, if the product is a new fitness gadget, it can be positioned as a cutting-edge solution for tech-savvy fitness enthusiasts who are looking for innovative ways to track their progress.

Target Customers

The ideal customer profile should be based on the product positioning. For example, if the product is a fitness gadget, the target customers could be:

  • Tech-savvy individuals aged 18-35 who are interested in fitness and health.
  • Fitness enthusiasts who are always looking for the latest trends and tools to enhance their workouts.
  • Professionals who have a busy lifestyle and need efficient ways to monitor their fitness goals.

Illustrative examples:

  • A 25-year-old software developer who enjoys running and uses technology to track his performance.
  • A 30-year-old marketing executive who attends fitness classes and is active on social media.
  • A 22-year-old college student who participates in sports and follows fitness influencers for tips and motivation.

Potential Influencer Matches

Based on the target customers, the following types of influencers would be suitable for promoting the product:

  • Fitness Influencers: These influencers have a dedicated following of fitness enthusiasts who trust their recommendations on fitness products and routines. They can create content showcasing the product in action, demonstrating its features and benefits.

  • Tech Influencers: These influencers focus on the latest technology and gadgets. They can provide in-depth reviews and highlight the innovative aspects of the product, appealing to tech-savvy individuals.

  • Lifestyle Influencers: These influencers share content related to their daily lives, including fitness and wellness. They can integrate the product into their routines, showing how it fits into a busy lifestyle.

Content Creation Ideas

To align with the brand and have the potential to go viral, the following content topics and ideas can be proposed:

  • Product Demonstrations: Influencers can create videos or posts demonstrating how to use the product, highlighting its unique features and benefits.

  • Fitness Challenges: Influencers can host fitness challenges using the product, encouraging their followers to participate and share their progress.

  • Tech Reviews: Tech influencers can provide detailed reviews of the product, comparing it to other similar products in the market and showcasing its advantages.

  • Day-in-the-Life: Lifestyle influencers can create "day-in-the-life" content, incorporating the product into their daily routines and showing how it helps them achieve their fitness goals.

  • User Testimonials: Sharing testimonials from real users who have experienced positive results with the product can build credibility and trust.

By leveraging these content ideas and collaborating with the right influencers, the marketing campaign can effectively reach and engage the target audience.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Influencers like Lance
Campaign Objectives
Looking for influencers similar to Lance. Please provide more details about the product or service, target audience, and specific influencer characteristics.
Influencer Persona
Influencers similar to Lance
Content Themes
#influencer #marketing #socialmedia
#1
Simon Squibb
Simon Squibb
@UCGznz4NfW5iymkvn1l40qyA
GB
Investor, Entrepreneur, Staircase owner. I love making people's dreams happen! I don't sell courses and have helped people for free for the last 4 years make their dream business life happen. //// Unlike many ' gurus ' on this platform, I have been there and done it. I have spent 10 years as an entrepreneur in the UK and 20 years as an entrepreneur in Hong Kong. Simon started his first company when he was homeless at 15 years old, and he sold his last company Fluid to PwC. He has also invested in over 70 startups in the last 15 years. Simon is the founder of @HelpBnk a platform that helps people learn how to start and scale a business for free with a community of entrepreneurs of over 100,000 Grab his book (all proceeds go to fund people dreams) https://go.simonsquibb.com His Mission -- https://app.HelpBnk.com His Background - https://www.simonsquibb.com His Linkedin: https://www.linkedin.com/in/simonsquibb/ Sponsorship enquiries: simonsquibb@sixteenth.co Jack@helpbnk.com
Followers
1.3M
Mega Influencer
Engagement Rate
0.3%
Last Post
21 hours ago
75%Match Score
Fit for"Looking for influencers similar to Lance. Please provide more details about the product or service, target audience, and specific influencer characteristics."
Simon Squibb's entrepreneurial journey and focus on helping others start businesses could align well with the brand's potential audience. His content is inspirational and community-driven, which may resonate with the values the brand seeks. However, without knowing more about the brand's specific needs, the fit remains uncertain.
#2
Glitterandlazers
Glitterandlazers
@UCINgkP5R6zvF9WuMTjY-RqQ
US
Glitter and Lazers serves you plus size fashion, world travel, and interior design with a punch of personality and a dose of humor. On this channel you'll find plus size fashion hauls, honest reviews, home decor tips, interior decorating ideas, how tos, diy tips, look books, travel vlogs, vacations inspiration, outfit inspiration and a whole lot of real talk.
Followers
2.3M
Mega Influencer
Engagement Rate
0.1%
Last Post
1 day ago
75%Match Score
Fit for"Looking for influencers similar to Lance. Please provide more details about the product or service, target audience, and specific influencer characteristics."
Glitterandlazers focuses on plus-size fashion and lifestyle content, which could align with a brand looking for influencers like Lance. The content style is personal and engaging, appealing to a diverse audience. This influencer has the potential to authentically integrate products or services into their content, making them a good fit for collaboration.
#3
Alex Hormozi
Alex Hormozi
@UCUyDOdBWhC1MCxEjC46d-zw
US
Day Job: I invest and scale companies at Acquisition.com | Co-Owner, Skool. Side Hustle: I make free content showing how we do it
Followers
2.8M
Mega Influencer
Engagement Rate
0.1%
Last Post
15 hours ago
70%Match Score
Fit for"Looking for influencers similar to Lance. Please provide more details about the product or service, target audience, and specific influencer characteristics."
Alex Hormozi's focus on business scaling and investment aligns well with entrepreneurial themes, which could resonate with an audience similar to that of Lance. His content is straightforward and actionable, which may appeal to the brand's target audience. However, the lack of specific product details makes it difficult to fully assess the fit.
#4
Bien
Bien
@UCYKXCpJbGe3fTYILjpJgW2A
KE
Bien is a globally recognised Grammy award winning songwriter, musician and celebrated vocalist from Kenya. He is one-fourth of the globally celebrated boy band Sauti Sol, dominating the charts for over 15 years. Bien has commanded respect across the continent and the world over for his musicianship. He is best known for his raspy vocals, his beautiful songwriting, his infectious personality and his bald head! Bien’s first solo EP was entitled ‘Bald Men Love Better’. This project birthed the East African summer hit of 2022 ‘Mbwe Mbwe’, one of the highest streamed East African songs of 2022 with YouTube views exceeding 12 million views. After the success of ‘Mbwe Mbwe’, Bien has had back-to-back East African hits, such as ‘Dimension’ and ‘Inauma’. With consistent chart-topping East African success throughout 2022, Bien has over 5m streams on Spotify and 50m views on TikTok. Bien’s upcoming highly anticipated project ‘Alusa why are you topless’ will follow in early 2023.
Followers
182.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for influencers similar to Lance. Please provide more details about the product or service, target audience, and specific influencer characteristics."
Bien is a well-known musician with a vibrant personality, which could resonate with a lifestyle brand similar to Lance's. His music and cultural background may appeal to a younger audience, aligning with potential brand values. However, the focus on music may limit the potential for authentic integration of products or services outside of the music realm.
#5
Amelia Sordell
Amelia Sordell
@ameliasordell
United Kingdom
founder @getklowt host @thebrandedpodcast just f*cking post it ✨
Followers
41.1K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for influencers similar to Lance. Please provide more details about the product or service, target audience, and specific influencer characteristics."
Amelia Sordell is a micro influencer focused on entrepreneurship and motivation, which may align with the characteristics of influencers like Lance. Her content style is personal and engaging, which could resonate well with the target audience. The potential for authentic integration of a brand's products is moderate to high, depending on the specific campaign details.
#6
Monica Ravichandran
Monica Ravichandran
@UClrSLy_JEgbahNjlvkS0vig
Your #Browngirlmakeup bestie 🇺🇸🇮🇳🤎✨ 📍Los Angeles Hi besties!! Welcome to my channel I’m a South Indian Beauty Content Creator living in LA…. I understand your brown girl makeup problems and hopefully I can help you figure out the best way to do your makeup using my tips, tricks, and reviews for brown skin 🤎✨ Find all my MAKEUP SHADES, Favorite brown girl friendly products, and LINKS below ⬇️ https://linktr.ee/glowbymonica IG: glow_bymonica (250k+) Tik Tok: makeupbymonicaa (450k+) Email: monica@proudmanagement.net
Followers
768.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for influencers similar to Lance. Please provide more details about the product or service, target audience, and specific influencer characteristics."
This influencer focuses on beauty content and has a significant following, which may align with the characteristics of influencers like Lance if the brand is in that niche. The engagement rate is moderate, indicating potential for effective promotion. Overall, this influencer has good potential for collaboration.