Influencers on facebook in Brazil Aged between 18-29 (or creates content that resonates with that age range) Followers between 10k-100k (good mix) Fit a content/ interest verticals ( e.g. gaming, entertainment, lifestyle, fashion, food, humour, travel) Clear motivations for posting content on Facebook specifically Range of content type Range of FB surfaces used (e.g. video, communities, feed posts, stories, chats/ channels, live)
Influencers aged 18-29 in Brazil with 10k-100k followers, creating content in gaming, entertainment, lifestyle, fashion, food, humor, and travel.
Research Insight & Analysis
Product Positioning
The user's query does not specify a particular product or service. However, based on the interest verticals mentioned (gaming, entertainment, lifestyle, fashion, food, humor, travel), the product or service likely falls within these categories. The brand can be positioned as trendy, youthful, and engaging, appealing to the dynamic and diverse interests of young adults in Brazil.
Target Customers
The ideal customer profile consists of Brazilian individuals aged 18-29 who are active on Facebook. These customers are likely to be tech-savvy, socially connected, and interested in a variety of content ranging from gaming and entertainment to lifestyle and travel. They value authenticity and relatability in the content they consume.
Illustrative Examples:
- Gaming Enthusiast: A 22-year-old male who spends a significant amount of time playing and watching gaming content. He follows gaming influencers for tips, reviews, and live streams.
- Fashion Aficionado: A 25-year-old female who keeps up with the latest fashion trends and follows influencers for style inspiration and shopping recommendations.
- Food Lover: A 28-year-old who enjoys exploring new cuisines and follows food bloggers for recipes, restaurant reviews, and cooking tips.
Potential Influencer Matches
Micro-Influencers (10k-50k followers)
- Gaming Influencers: These influencers can create engaging content such as game reviews, live streams, and tutorials. They resonate well with young, tech-savvy audiences.
- Fashion Influencers: They can showcase outfits, provide fashion tips, and collaborate with brands for sponsored posts. Their content is visually appealing and highly shareable.
Mid-Tier Influencers (50k-100k followers)
- Lifestyle Influencers: They cover a broad range of topics including daily routines, fitness, and personal development. Their content is relatable and often includes personal stories.
- Travel Influencers: They share travel experiences, tips, and destination guides. Their content is aspirational and visually stunning, appealing to young adults who love to explore.
Content Creation Ideas
General Ideas
- Product Reviews: Influencers can review the product or service, highlighting its features and benefits.
- Giveaways: Organize contests or giveaways to increase engagement and reach.
- Behind-the-Scenes: Share behind-the-scenes content to give followers an inside look at the brand.
Creative Ideas
- Challenges: Create fun and engaging challenges that influencers can participate in and encourage their followers to join.
- Collaborations: Partner with multiple influencers to create collaborative content, such as joint live streams or video series.
- User-Generated Content: Encourage followers to create and share their own content related to the brand, using a specific hashtag.
By leveraging these strategies, the brand can effectively reach and engage its target audience on Facebook, driving awareness and fostering a strong community around its product or service.
Curated Influencer List - Searching
