The product in question is watches, which are a staple in the fashion and accessories market. To position this product effectively in the existing market, consider emphasizing unique features such as design, functionality, materials, and brand story. For instance, if the watches have a minimalist design, highlight their elegance and versatility. If they are made from sustainable materials, focus on eco-friendliness. Positioning can also be enhanced by associating the brand with certain lifestyles, such as luxury, adventure, or professional settings.
The ideal customer profile for watches can vary widely depending on the specific features and positioning of the product. However, some general segments include:
To effectively reach the target customers, consider collaborating with the following types of influencers:
Here are some content ideas that align with the brand and have the potential to go viral:
By leveraging these content ideas and collaborating with the right influencers, you can effectively reach and engage your target audience, driving awareness and sales for your watch brand.
Extracted from Campaign Brief & Market Analysis