Male influencers with a significant male following, aged 18-35, active on platforms like Instagram, YouTube, or TikTok, focusing on dating and relationships.

Product Positioning

To effectively position a dating course in the market, it is essential to highlight its unique selling propositions (USPs). The course should focus on practical, actionable strategies that resonate with men seeking to improve their dating lives. Emphasizing aspects such as confidence building, communication skills, and understanding relationship dynamics can create a strong appeal.

For new products, consider leveraging trends in online dating and the increasing reliance on digital platforms for relationship building. Positioning the course as a comprehensive guide that combines modern dating psychology with real-world applications can attract a broader audience.

Target Customers

The ideal customer profile for this dating course includes:

• Single Men Aged 25-35: This demographic is often navigating the dating scene and may be looking for guidance to enhance their dating skills.

• Professionals Seeking Relationships: Men who are career-focused but find it challenging to meet potential partners due to time constraints or social circles.

• Men Interested in Self-Improvement: Individuals who are proactive about personal development and are open to learning new skills to enhance their dating experiences.

Illustrative examples include:

• A 28-year-old marketing professional who has recently moved to a new city and is looking to expand his social circle.

• A 30-year-old entrepreneur who is busy with work but wants to find a meaningful relationship.

Potential Influencer Matches

To effectively promote the dating course, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers often share content related to personal development and relationships. They can create relatable content that showcases the benefits of the course in a lifestyle context.

• Dating Coaches: Influencers who specialize in dating advice can provide credibility and authority. Their audience is already interested in improving their dating lives, making them ideal for promoting the course.

• Men’s Health and Wellness Influencers: These influencers focus on self-improvement and can integrate the dating course into broader discussions about personal growth and confidence.

Each type of influencer can reach the target customers by creating tailored content that resonates with their audience's interests and challenges.

Content Creation Ideas

To maximize engagement and potential virality, consider the following content topics and ideas:

• Success Stories: Share testimonials or case studies of men who have successfully improved their dating lives after taking the course.

• Tips and Tricks: Create short videos or infographics that provide quick dating tips, encouraging viewers to learn more through the course.

• Live Q&A Sessions: Host live sessions with influencers where they answer dating-related questions, providing a taste of the course content.

• Challenges: Launch a social media challenge encouraging men to share their dating experiences or improvements, using a specific hashtag related to the course.

• Interactive Content: Develop quizzes or polls that engage the audience and lead them to discover more about their dating styles and how the course can help.

These ideas can help create a buzz around the dating course and encourage potential customers to engage with the content and ultimately enroll.