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Brief

"Influencers who support female founded brands"

Influencers who support female founded brands

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on promoting female-founded brands. This positioning can be leveraged to highlight the empowerment and support of women entrepreneurs, which is a growing trend in the market. Emphasizing the unique stories, challenges, and successes of female founders can create a strong emotional connection with the audience. Additionally, positioning the brand as a champion of gender equality and diversity can resonate well with socially conscious consumers.

Target Customers

The ideal customer profile for female-founded brands typically includes:

  • Women aged 18-45: These customers are likely to be more supportive of female entrepreneurship and may feel a personal connection to the brand's mission.
  • Socially conscious consumers: Individuals who prioritize ethical and sustainable products and are interested in supporting businesses that align with their values.
  • Professionals and entrepreneurs: Women who are in business themselves and are looking to support their peers.
  • Millennials and Gen Z: Younger generations who are more likely to support brands with a strong social mission and are active on social media.

Illustrative examples:

  • A 30-year-old professional woman who is passionate about supporting women in business and frequently shops online.
  • A 25-year-old college student who is active on social media and follows influencers who promote ethical and sustainable brands.
  • A 40-year-old entrepreneur who is looking to connect with and support other female founders.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

Female Entrepreneurs and Business Influencers

These influencers can share their own experiences and stories, creating a strong connection with the audience. They can also provide valuable insights and advice, making their content highly engaging and informative.

Lifestyle and Fashion Influencers

Influencers in this category can showcase the products in their daily lives, making them relatable and aspirational. They can also highlight the brand's commitment to supporting female founders, which can resonate with their followers.

Social Activists and Advocates for Gender Equality

These influencers can emphasize the brand's mission and values, appealing to socially conscious consumers. Their content can include discussions on gender equality, women empowerment, and the importance of supporting female-founded brands.

Micro-Influencers

Micro-influencers with a smaller but highly engaged following can create authentic and personal content. They often have a strong connection with their audience, which can lead to higher trust and engagement.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

Founder Stories

Create content that highlights the stories of the female founders behind the brand. This can include interviews, behind-the-scenes looks, and personal anecdotes that showcase their journey and challenges.

Empowerment Campaigns

Launch campaigns that focus on women empowerment and gender equality. This can include user-generated content, challenges, and collaborations with influencers who share the same values.

Product Features and Benefits

Showcase the unique features and benefits of the products, emphasizing how they are designed and created by women for women. This can include tutorials, reviews, and testimonials from satisfied customers.

Social Impact

Highlight the brand's commitment to social impact, such as ethical sourcing, sustainable practices, and community support. This can include content that shows the positive impact the brand is making in the world.

Collaborations and Giveaways

Partner with influencers for collaborations and giveaways to increase brand visibility and engagement. This can include co-branded products, exclusive discounts, and contests that encourage followers to share and engage with the content.

By leveraging these strategies, the brand can effectively reach and engage its target audience, creating a strong and loyal customer base.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Influencers supporting female-founded brands
Campaign Objectives
Looking for influencers who support female-founded brands. Ideal influencers should have a strong presence on social media and a genuine interest in promoting female entrepreneurship. Content should highlight the unique stories and products of female-founded brands.
Influencer Persona
Influencers who are passionate about female entrepreneurship and support female-founded brands. They should have a strong social media presence and be able to create engaging content that resonates with their audience.
Content Themes
#FemaleFounded #WomenInBusiness #SupportWomen
#1
sim | neso wellness
sim | neso wellness
@sim_hay
CA
founder @ neso wellness making incense paper✨ content creator: email for inquiry
Followers
58.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers who support female-founded brands. Ideal influencers should have a strong presence on social media and a genuine interest in promoting female entrepreneurship. Content should highlight the unique stories and products of female-founded brands."
The influencer supports female founders and has a strong presence on TikTok, making them a good fit for the campaign. Their content style and tone align well with the brand's desired style.
#2
Avni | Gen She
Avni | Gen She
@avnibarman_
US
host @Gen She pod free resources, job opps, entrepreneurship, investing BTS👇🏽
Followers
30.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for influencers who support female-founded brands. Ideal influencers should have a strong presence on social media and a genuine interest in promoting female entrepreneurship. Content should highlight the unique stories and products of female-founded brands."
The influencer supports female founders and has a strong presence on TikTok, making them a good fit for the campaign. Their content style and tone align well with the brand's desired style.
#3
Julia Haber | CEO of H\FC
Julia Haber | CEO of H\FC
@julia.haber
US
🌴👩🏻‍💻 Founder of Home From College Brands — Gen Z — Career Advice
Followers
29.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for influencers who support female-founded brands. Ideal influencers should have a strong presence on social media and a genuine interest in promoting female entrepreneurship. Content should highlight the unique stories and products of female-founded brands."
The influencer supports female founders and has a strong presence on TikTok, making them a good fit for the campaign. Their content style and tone align well with the brand's desired style.
#4
HOLLYWOOD UNLOCKED
HOLLYWOOD UNLOCKED
@hollywoodunlocked
United States
The Pulse of Pop Culture l CEO @theonlyjasonlee
Followers
3.7M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for influencers who support female-founded brands. Ideal influencers should have a strong presence on social media and a genuine interest in promoting female entrepreneurship. Content should highlight the unique stories and products of female-founded brands."
The influencer promotes a female-founded makeup brand and has a content style that matches the brand's desired style. However, it appears to be a self-promotional account rather than an individual influencer.
#5
Luxury Remy Human Hair Toppers & Wigs
Luxury Remy Human Hair Toppers & Wigs
@thelaurenashtyncollection
United States
✨World’s First Volume Extension 📲TEXT 864-527-2403 for free consult 🙋🏼‍♀️Owner @laurenashtyntinsley ✂️Salon @thelaurenashtynsalon 🌎WORLDWIDE SHIPPING
Followers
476.3K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for influencers who support female-founded brands. Ideal influencers should have a strong presence on social media and a genuine interest in promoting female entrepreneurship. Content should highlight the unique stories and products of female-founded brands."
The influencer promotes a female-founded hair brand and has a content style that matches the brand's desired style. However, it appears to be a self-promotional account rather than an individual influencer.
#6
Iris Smit
Iris Smit
@irisjade
Australia
Business, Beauty & BTS ⚡️ Founder of @thequickflick Forbes 30 Under 30
Followers
27.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for influencers who support female-founded brands. Ideal influencers should have a strong presence on social media and a genuine interest in promoting female entrepreneurship. Content should highlight the unique stories and products of female-founded brands."
The influencer promotes female-founded beauty brands and has a content style that matches the brand's desired style. However, it appears to be a self-promotional account rather than an individual influencer.