MyInfluencer
Brief

"Influencers that review gadgets with audience in the US"

Influencers that review gadgets in the US

Research Insight & Analysis

Product Positioning

The product in question appears to be gadgets, which can encompass a wide range of electronic devices such as smartphones, tablets, smartwatches, and other tech accessories. To position these gadgets effectively in the US market, the brand should emphasize innovation, quality, and user experience. Highlighting unique features, cutting-edge technology, and how these gadgets can enhance daily life will resonate well with tech-savvy consumers.

Target Customers

The ideal customer profile for gadgets includes:

  • Tech Enthusiasts: Individuals who are always on the lookout for the latest technology and gadgets. They are early adopters and often influence others' purchasing decisions.
  • Young Professionals: People in their 20s and 30s who use gadgets for both work and leisure. They value efficiency, connectivity, and multifunctionality.
  • Students: College and university students who need reliable gadgets for their studies and entertainment.
  • General Consumers: Everyday users who seek reliable and user-friendly gadgets to simplify their lives.

Illustrative examples:

  • A 28-year-old software developer who loves experimenting with new tech.
  • A 22-year-old college student who needs a powerful laptop for both coursework and gaming.
  • A 35-year-old marketing manager who relies on a smartwatch to stay organized and fit.

Potential Influencer Matches

Tech Reviewers

Influencers who specialize in reviewing gadgets and technology. They have a dedicated following of tech enthusiasts who trust their opinions and recommendations.

Lifestyle Influencers

Influencers who focus on lifestyle content and incorporate gadgets into their daily routines. They can demonstrate how the gadgets fit seamlessly into everyday life, appealing to a broader audience.

Gaming Influencers

Influencers in the gaming community who review gaming gadgets and accessories. They can reach a younger audience, including students and young professionals who are into gaming.

Professional Influencers

Influencers who are professionals in fields like business, education, or healthcare and use gadgets to enhance their productivity. They can provide credible endorsements and practical use cases.

Content Creation Ideas

General Ideas

  • Unboxing and First Impressions: Videos or posts showcasing the unboxing experience and initial thoughts on the gadget.
  • In-Depth Reviews: Detailed reviews covering the features, performance, and usability of the gadget.
  • Comparison Videos: Comparing the gadget with similar products in the market to highlight its unique selling points.

Creative Ideas

  • Day in the Life: Influencers can create content showing how they use the gadget throughout their day, emphasizing its practicality and benefits.
  • Challenges: Fun challenges that test the gadget's capabilities, such as battery life tests or speed comparisons.
  • User-Generated Content: Encouraging followers to share their own experiences and reviews of the gadget, creating a community-driven buzz.

By leveraging these strategies, the brand can effectively reach and engage its target audience, driving interest and sales for its gadgets.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Influencers that review gadgets in the US
Campaign Objectives
Looking for influencers who review gadgets with a US-based audience. Ideal influencers should focus on technology and gadgets, have a significant presence on YouTube, Instagram, and TikTok, and create engaging, informative, and visually appealing content such as gadget reviews, unboxings, and tech tutorials.
Influencer Persona
Influencers who review gadgets, with a US-based audience, significant presence on YouTube, Instagram, and TikTok, creating engaging, informative, and visually appealing content.
Content Themes
#GadgetReview #TechReview #GadgetLover
#1
Marques Brownlee
Marques Brownlee
@UCBJycsmduvYEL83R_U4JriQ
US
MKBHD: Quality Tech Videos | YouTuber | Geek | Consumer Electronics | Tech Head | Internet Personality! business@MKBHD.com NYC
Followers
19.5M
Mega Influencer
Engagement Rate
0.8%
Last Post
1 week ago
95%Match Score
Fit for"Looking for influencers who review gadgets with a US-based audience. Ideal influencers should focus on technology and gadgets, have a significant presence on YouTube, Instagram, and TikTok, and create engaging, informative, and visually appealing content such as gadget reviews, unboxings, and tech tutorials."
MKBHD is a highly influential tech reviewer with a massive US-based audience, aligning perfectly with the brand's requirements. Their content style includes in-depth gadget reviews and tech tutorials, which matches the brand's desired content ideas. The influencer's established credibility and engagement make them an excellent fit for the campaign.
#2
Mrwhosetheboss
Mrwhosetheboss
@UCMiJRAwDNSNzuYeN2uWa0pA
GB
Let's become the Greatest Tech Community on the Planet 🌍 I'm Arun Maini, I'm a 28 year old Economics graduate whose life's passion is Technology, and I'm on a mission to make the most FUN and USEFUL Tech videos on the Planet! 🙏
Followers
19.6M
Mega Influencer
Engagement Rate
3.0%
Last Post
2 weeks ago
90%Match Score
Fit for"Looking for influencers who review gadgets with a US-based audience. Ideal influencers should focus on technology and gadgets, have a significant presence on YouTube, Instagram, and TikTok, and create engaging, informative, and visually appealing content such as gadget reviews, unboxings, and tech tutorials."
This influencer has a significant presence and a US-based audience, focusing on technology and gadgets, which aligns well with the brand's requirements. Their content style is engaging and informative, matching the brand's desired content ideas for gadget reviews and tutorials. Overall, they are a strong fit for the campaign.
#3
Snazzy Labs
Snazzy Labs
@UCO2x-p9gg9TLKneXlibGR7w
US
Snazzy Labs has brought the most honest consumer tech reviews to the Net since 2008. We do: Apple Mac Reviews | PC/Hackintosh builds | DIY Projects | Computer Mods | Smartphone Reviews | Tutorials | and More! Business contact email (companies only!): videos@snazzylabs.com
Followers
1.2M
Mega Influencer
Engagement Rate
0.4%
Last Post
1 week ago
90%Match Score
Fit for"Looking for influencers who review gadgets with a US-based audience. Ideal influencers should focus on technology and gadgets, have a significant presence on YouTube, Instagram, and TikTok, and create engaging, informative, and visually appealing content such as gadget reviews, unboxings, and tech tutorials."
This influencer specializes in tech reviews and has a substantial following, which aligns well with the brand's focus on gadget reviews. The content is informative and engaging, and the audience is likely US-based, making this influencer a strong fit for the campaign. Therefore, this influencer is a good match.
#4
Justice Buys
Justice Buys
@UCKaWD4ZM7ixlot6ysBVKP_g
Amazon Finds & Product Reviews 📦 Thank you SO MUCH for 1M subs 🥳❤️ 1M on TikTok @justicebuys 500k on Instagram @justice_buys 200k on Facebook @justicebuys
Followers
1.4M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Looking for influencers who review gadgets with a US-based audience. Ideal influencers should focus on technology and gadgets, have a significant presence on YouTube, Instagram, and TikTok, and create engaging, informative, and visually appealing content such as gadget reviews, unboxings, and tech tutorials."
This influencer has a significant presence across multiple platforms and focuses on product reviews, which aligns well with the brand's requirements. The content is engaging and likely appeals to a US audience, making this influencer a strong candidate for collaboration. Therefore, this influencer is a good fit for the campaign.
#5
SarahGrace
SarahGrace
@UCLVihavmaUONy0SeOX_F7aw
Followers
3.1M
Mega Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for influencers who review gadgets with a US-based audience. Ideal influencers should focus on technology and gadgets, have a significant presence on YouTube, Instagram, and TikTok, and create engaging, informative, and visually appealing content such as gadget reviews, unboxings, and tech tutorials."
This influencer has a large following and engages in gadget-related content, which aligns well with the brand's focus on technology and gadgets. However, the lack of specified location raises concerns about the audience being US-based. Overall, the influencer shows potential but lacks a clear alignment with the target audience.
#6
The Video Nerd
The Video Nerd
@UCB-2gWweMUJK_8L5j_4YA0A
BE
All product & other links 👇 If you're trying to pinpoint my accent, it's Belgian.
Followers
300.0K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"Looking for influencers who review gadgets with a US-based audience. Ideal influencers should focus on technology and gadgets, have a significant presence on YouTube, Instagram, and TikTok, and create engaging, informative, and visually appealing content such as gadget reviews, unboxings, and tech tutorials."
This influencer has a significant following and engages in product reviews, particularly related to gadgets, which aligns with the brand's focus. However, the location is Belgium, which may not guarantee a US-based audience. Overall, while there is some alignment, the geographical mismatch limits the fit.