The shopping app can be positioned as a convenient, user-friendly platform that offers a wide range of products at competitive prices. Emphasize features such as ease of use, fast delivery, exclusive deals, and a diverse product selection. unique selling points, such as personalized recommendations, loyalty programs, or partnerships with popular brands.
The ideal customer profile for the shopping app includes:
Illustrative examples:
By leveraging these strategies, the shopping app can effectively reach its target audience and create engaging, viral content that drives downloads and usage.
Extracted from Campaign Brief & Market Analysis