Lifestyle, food, or beverage enthusiasts, aged 21-35, active on Instagram, TikTok, and YouTube.

Product Positioning

The product in question is ready-to-drink cocktails. These are pre-mixed beverages that offer convenience and consistency, appealing to consumers who enjoy cocktails but may not have the time, ingredients, or expertise to make them from scratch. In the existing market, ready-to-drink cocktails can be positioned as a premium, convenient alternative to traditional cocktails, targeting both casual drinkers and cocktail enthusiasts. Emphasizing quality ingredients, unique flavors, and ease of use can help differentiate the product from competitors.

Target Customers

Based on the product positioning, the ideal customer profile includes:

• Young Professionals: Individuals aged 25-35 who have busy lifestyles and appreciate the convenience of ready-to-drink options. They are likely to enjoy socializing and entertaining at home.
• Urban Dwellers: People living in cities who may have limited space for a full bar setup but still want to enjoy high-quality cocktails.
• Cocktail Enthusiasts: Those who appreciate the art of mixology but may not always have the time or resources to create complex drinks.
• Event Planners: Professionals who organize events and need reliable, high-quality beverage options that are easy to serve.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Lifestyle Influencers: These influencers often share content about their daily lives, including social events and gatherings. They can showcase the convenience and quality of ready-to-drink cocktails in various social settings.
• Food and Beverage Bloggers: Influencers who focus on food and drink can provide in-depth reviews and creative serving suggestions, appealing to cocktail enthusiasts and event planners.
• Urban Lifestyle Influencers: Influencers who focus on city living can highlight how ready-to-drink cocktails fit into the fast-paced, space-constrained urban lifestyle.
• Event Planners and Party Hosts: Influencers who specialize in event planning can demonstrate how these cocktails can be a hassle-free, elegant option for parties and gatherings.

Content Creation Ideas

To maximize engagement and reach, consider the following content ideas:

• Cocktail Tasting Sessions: Influencers can host virtual or in-person tasting sessions, sharing their genuine reactions and favorite flavors.
• Mixology Challenges: Encourage influencers to create unique cocktail recipes using the ready-to-drink options as a base, showcasing versatility.
• Event Planning Tips: Collaborate with event planners to create content around hosting the perfect party, featuring ready-to-drink cocktails as a key element.
• Urban Living Hacks: Urban lifestyle influencers can share tips on maximizing small living spaces, including how ready-to-drink cocktails can simplify entertaining.
• Seasonal and Holiday Themes: Create content around specific holidays or seasons, showing how these cocktails can be a festive and convenient choice.

By leveraging these strategies, the brand can effectively position its ready-to-drink cocktails in the market, reach the ideal customers, and create engaging content that resonates with the target audience.