Influencers who are expats or have a significant following among expats and migrants from Thailand, Hong Kong, etc., living in America or Australia. They should be active on social media platforms and create content related to financial services, money transfers, and living abroad.

Product Positioning

The product in question is an international remittance app. This type of app is designed to facilitate the transfer of money across borders, making it easier for users to send money to friends, family, or business associates in different countries. Given the focus on America and Australia, the app should be positioned as a reliable, fast, and cost-effective solution for international money transfers. Emphasizing features such as low transfer fees, quick transaction times, and robust security measures will be crucial in differentiating the app from competitors.

Target Customers

The ideal customer profile for this remittance app includes:

1. Expats and Immigrants: Individuals living in America or Australia who need to send money back to their home countries, such as Thailand, Hong Kong, etc.
2. Foreign Workers: People working abroad who regularly send remittances to support their families.
3. International Students: Students studying in America or Australia who need to receive funds from their families back home.
4. Small Business Owners: Entrepreneurs who engage in international trade and need to make cross-border payments.

Illustrative Examples

• A Thai nurse working in Australia who sends money back to her family in Thailand.
• A Hong Kong student studying in the United States who receives monthly allowances from his parents.
• An Australian small business owner who imports goods from Thailand and needs to pay suppliers.

Potential Influencer Matches

Types of Influencers

1. Expat Lifestyle Bloggers/Vloggers: These influencers share their experiences of living abroad and often have a following of other expats and immigrants. They can highlight the convenience and reliability of the remittance app.

2. Financial Advisors and Personal Finance Influencers: These influencers provide tips on managing finances, saving money, and making smart financial decisions. They can emphasize the cost-effectiveness and security of the app.

3. Travel Influencers: While primarily focused on travel, these influencers often have a diverse international audience. They can promote the app as a useful tool for travelers who need to send or receive money while abroad.

4. Student Influencers: Influencers who focus on student life, especially international students, can showcase the app as a solution for receiving funds from home.

Enriching User's Requirements

• Geographic Focus: Influencers based in America or Australia with a significant portion of their audience being from Thailand, Hong Kong, or other relevant countries.
• Engagement Metrics: Influencers with high engagement rates to ensure the message reaches an active and interested audience.

Content Creation Ideas

General Ideas

1. How-To Guides: Step-by-step tutorials on how to use the app for international money transfers.
2. User Testimonials: Real-life stories from users who have benefited from the app.
3. Comparison Videos: Comparing the app's features, fees, and transaction times with other remittance services.

Creative Ideas

1. Cultural Exchange Series: Collaborate with influencers to create content that highlights cultural exchanges and the role of remittances in supporting families and communities.
2. Live Q&A Sessions: Host live sessions with influencers where they answer questions about using the app and share their personal experiences.
3. Challenge Campaigns: Create challenges where users share their stories of sending or receiving money through the app, with the best stories winning prizes.

By leveraging these strategies, the remittance app can effectively reach its target audience and establish a strong presence in the market.