Mikro lub makro influencerzy, 5k-50k obserwujących, wiek 18-40, lokalizacja: Kraków, zajmujący się gastronomią, kulinariami, lifestylem, język polski, indywidualne konta.

Product Positioning

A gastronomic establishment in Kraków can be positioned as a unique dining experience that highlights local flavors, innovative cuisine, and a vibrant atmosphere. Emphasizing the use of fresh, locally sourced ingredients can resonate well with both locals and tourists. The brand can differentiate itself by offering themed nights, cooking classes, or collaborations with local artists, creating a community hub that goes beyond just dining.

For new products, consider introducing seasonal menus or limited-time offerings that reflect local culinary traditions, which can attract food enthusiasts and create a sense of urgency.

Target Customers

The ideal customer profile for a gastronomic venue in Kraków includes:

• Food Enthusiasts: Individuals who actively seek out new dining experiences and enjoy exploring diverse cuisines. They are likely to share their experiences on social media.

• Tourists: Visitors looking for authentic local dining experiences. They often rely on recommendations from influencers and social media to choose where to eat.

• Young Professionals: Individuals aged 25-35 who enjoy dining out with friends and are influenced by social media trends.

• Families: Parents looking for family-friendly dining options that offer a welcoming atmosphere and diverse menu choices.

Potential Influencer Matches

1. Local Food Bloggers: Influencers who specialize in food content can create detailed reviews and visually appealing posts that showcase the restaurant's offerings. Their established audience of food lovers will likely engage with their recommendations.

2. Lifestyle Influencers: These influencers often cover a range of topics, including dining, travel, and local events. Collaborating with them can help reach a broader audience, including tourists and young professionals.

3. Culinary Experts/Chefs: Partnering with local chefs or culinary influencers can lend credibility to the restaurant. They can create content around cooking demonstrations or special menu items, attracting food enthusiasts.

4. Event Influencers: Influencers who focus on local events and experiences can promote special events at the restaurant, such as themed nights or cooking classes, appealing to both locals and tourists.

Content Creation Ideas

• Behind-the-Scenes Content: Share videos or stories that showcase the kitchen, the cooking process, and the sourcing of ingredients. This transparency can build trust and interest.

• User-Generated Content Campaigns: Encourage customers to share their dining experiences on social media with a specific hashtag. Feature the best posts on the restaurant's official channels.

• Themed Nights and Events: Create content around special events, such as wine tastings, cultural nights, or collaborations with local artists. Promote these events through engaging visuals and stories.

• Recipe Sharing: Post recipes of popular dishes or seasonal specials, inviting followers to recreate them at home. This can engage the audience and encourage them to visit the restaurant to try the original.

• Food Challenges: Launch a fun food challenge that encourages customers to try specific dishes and share their experiences online. This can create buzz and increase foot traffic.

By focusing on these strategies, the restaurant can effectively engage with its target audience and leverage influencer partnerships to enhance its visibility and appeal in the competitive Kraków dining scene.