Kobiety i mężczyźni, 18-40 lat, branża beauty, autentyczni, zaangażowani, aktywni na Instagramie i YouTube.

Product Positioning

Moroccanoil is a well-established brand known for its high-quality hair care products, particularly those infused with argan oil. To effectively position Moroccanoil in the market, it is essential to emphasize its unique selling propositions, such as the nourishing properties of argan oil, the brand's commitment to quality, and its luxurious image.

For new product launches, consider highlighting innovative formulations or eco-friendly packaging to attract environmentally conscious consumers. Additionally, leveraging the brand's heritage and expertise in hair care can create a strong narrative that resonates with both existing and potential customers.

Target Customers

The ideal customer profile for Moroccanoil includes:

• Beauty Enthusiasts: Individuals who are passionate about hair care and beauty products, often seeking premium solutions for their hair concerns.

• Professionals: People who work in the beauty industry, such as hairstylists and salon owners, who can influence others and recommend products to their clients.

• Health-Conscious Consumers: Customers who prioritize natural ingredients and are looking for products that promote hair health without harmful chemicals.

• Social Media Users: Millennials and Gen Z consumers who are active on platforms like Instagram and TikTok, often seeking beauty inspiration and product recommendations from influencers.

Potential Influencer Matches

To effectively promote Moroccanoil, consider collaborating with the following types of influencers:

• Beauty Influencers: These influencers specialize in beauty content and have a dedicated following interested in hair care. They can create tutorials, reviews, and before-and-after transformations using Moroccanoil products.

• Lifestyle Influencers: Influencers who focus on overall lifestyle content can integrate Moroccanoil into their daily routines, showcasing how the products fit into a holistic approach to beauty and self-care.

• Professional Hairstylists: Collaborating with hairstylists who have a strong online presence can lend credibility to the brand. They can demonstrate the effectiveness of Moroccanoil products in professional settings.

• Eco-Conscious Influencers: If promoting new eco-friendly products, partnering with influencers who advocate for sustainability can help reach a target audience that values environmentally responsible brands.

Content Creation Ideas

To engage the target audience and promote Moroccanoil effectively, consider the following content topics and ideas:

• Tutorial Videos: Create step-by-step guides on how to use Moroccanoil products for various hair types and styles, showcasing their versatility.

• User-Generated Content Campaigns: Encourage customers to share their experiences with Moroccanoil products on social media, using a specific hashtag to create a community around the brand.

• Behind-the-Scenes Content: Share insights into the sourcing of ingredients, the production process, or the brand's commitment to quality, which can enhance transparency and trust.

• Seasonal Hair Care Tips: Develop content that addresses seasonal hair care challenges, such as protecting hair from summer sun or winter dryness, featuring Moroccanoil products as solutions.

• Influencer Takeovers: Allow influencers to take over the brand's social media accounts for a day, sharing their personal routines and how they incorporate Moroccanoil into their hair care regimen.

These strategies can help create engaging content that resonates with the target audience and enhances brand visibility.