Młodzi influencerzy z Gdańska, 18-30 lat, 5k-15k obserwujących, aktywni w rozrywce.

Product Positioning

A brand or product targeting the entertainment lifestyle niche can be positioned as a vibrant and engaging option for consumers seeking fun and leisure activities. This positioning can leverage the local culture of Gdańsk, emphasizing community engagement and the unique experiences the city offers. For new products, aligning with current trends in entertainment, such as interactive experiences or social media engagement, can create a strong product/market fit. Fresh angles could include collaborations with local events or festivals, highlighting the influencer's lifestyle as a gateway to these experiences.

Target Customers

The ideal customer profile for this campaign would likely include:

• Young Adults (18-30 years old): Individuals who are active on social media and seek entertainment options that resonate with their lifestyle.

• Local Residents and Tourists: People living in or visiting Gdańsk who are interested in local events, nightlife, and cultural experiences.

• Social Media Enthusiasts: Users who follow influencers for lifestyle inspiration and are likely to engage with content that showcases fun and entertainment.

Illustrative examples of target customers could include:

• A university student looking for weekend activities in Gdańsk.

• A young professional seeking after-work entertainment options.

• A tourist interested in discovering local hotspots through influencer recommendations.

Potential Influencer Matches

Given the specified requirements, suitable types of influencers include:

• Micro-Influencers (5k-15k followers): These influencers often have a more engaged audience and can create a sense of community. They are likely to have a personal connection with their followers, making their recommendations more impactful.

• Lifestyle Influencers: Influencers who focus on entertainment, nightlife, and local experiences can effectively reach the target audience by showcasing their own experiences in Gdańsk.

• Event Influencers: Those who frequently attend and promote local events can help generate buzz and attract attention to the brand or product.

Each type of influencer can reach the target customers by sharing relatable content that resonates with their lifestyle, thus driving engagement and interest in the brand.

Content Creation Ideas

To align with the brand and maximize engagement, consider the following content topics and ideas:

• Behind-the-Scenes Content: Showcasing the influencer's daily life and how they incorporate the product into their entertainment activities.

• Event Coverage: Influencers attending local events and sharing live updates or recaps can create a sense of urgency and excitement.

• Challenges and Giveaways: Engaging the audience with fun challenges related to the product, encouraging user-generated content and participation.

• Local Hotspot Guides: Influencers can create content that highlights their favorite places in Gdańsk, integrating the product into their recommendations.

• Collaborative Content: Partnering with other local influencers for joint content can expand reach and introduce the product to new audiences.

These ideas can help create a vibrant and engaging campaign that resonates with the target audience while promoting the brand effectively.