Influencerzy związani ze zdrowiem, podróżami i sportem, aktywni na platformach społecznościowych.

Product Positioning

The product, which involves filtering bottles, can be positioned as a health-conscious and eco-friendly solution for travelers and sports enthusiasts. Emphasizing the benefits of clean, safe drinking water on-the-go aligns well with current consumer trends towards sustainability and wellness. The brand can highlight features such as portability, ease of use, and the ability to reduce plastic waste, appealing to environmentally aware consumers.

For new products, consider positioning them as essential travel companions that enhance hydration and health during adventures, whether in nature or urban settings. Fresh angles could include partnerships with outdoor brands or wellness retreats, showcasing the product as a must-have for an active lifestyle.

Target Customers

The ideal customer profile includes:

• Health-conscious travelers: Individuals who prioritize their health and wellness while exploring new places. They are likely to be interested in fitness, nutrition, and sustainable living.

• Outdoor enthusiasts: People who engage in activities like hiking, camping, or sports, valuing hydration and convenience. They often seek products that enhance their outdoor experiences.

• Eco-friendly consumers: Customers who are concerned about environmental issues and prefer products that minimize plastic waste. They are likely to support brands that align with their values.

Illustrative examples include:

• A young professional who travels frequently for work and seeks convenient health solutions.
• A fitness influencer who promotes outdoor activities and healthy living.
• A family that enjoys camping and values products that are safe for their children and the environment.

Potential Influencer Matches

Suitable types of influencers for promoting the filtering bottles include:

• Health and wellness influencers: These influencers can effectively reach health-conscious consumers by sharing tips on hydration and wellness, integrating the product into their lifestyle content.

• Travel bloggers/vloggers: They can showcase the product in various travel settings, emphasizing its convenience and necessity for travelers, thus reaching a broad audience interested in travel tips and gear.

• Fitness influencers: By demonstrating the product during workouts or outdoor activities, they can appeal to fitness enthusiasts who prioritize hydration and health.

• Eco-conscious influencers: These influencers can highlight the sustainability aspect of the product, attracting consumers who are passionate about reducing their environmental footprint.

Content Creation Ideas

Proposed content topics and ideas include:

• "Hydration Hacks for Travelers": A series of posts or videos featuring tips on staying hydrated while traveling, incorporating the filtering bottle as a key solution.

• "Eco-Friendly Travel Essentials": Collaborate with influencers to create content around sustainable travel gear, showcasing the filtering bottle as a must-have item.

• "Fitness Challenges": Engage fitness influencers to create challenges that encourage followers to stay active and hydrated, using the product as part of their routine.

• User-generated content campaigns: Encourage customers to share their experiences with the filtering bottle during their travels or workouts, creating a community around the brand.

• "Behind the Scenes": Share the story of how the filtering bottle is made, focusing on sustainability and health benefits, appealing to eco-conscious consumers.

These content ideas can help create engaging narratives that resonate with the target audience, increasing brand visibility and engagement.