Influenceur Instagram français, âgé de la Gen Z, avec un style de vie relatable et un nombre d'abonnés entre 400k et 1M. Il ou elle doit être capable de créer du contenu engageant pour la Gen Z et pertinent pour les marques Lipton et Kodak.

Product Positioning

Lipton, a well-established tea brand, can leverage its collaboration with Kodak to tap into nostalgia and visual storytelling. The campaign should position Lipton as a beverage that enhances everyday moments, making them picture-worthy and memorable. Kodak's association brings a sense of timelessness and authenticity, suggesting that Lipton is a classic choice for creating and sharing experiences. A fresh angle could be focusing on "analog moments in a digital world," emphasizing the value of slowing down and appreciating simple pleasures, captured through the lens of a Kodak-inspired aesthetic.

Target Customers

The ideal customer is a Gen Z individual (18-25 years old) who values authenticity, creativity, and experiences. They are active on social media, particularly Instagram, and appreciate brands that align with their values.

• The Aspiring Photographer: Enjoys taking photos and videos, experimenting with different filters and editing styles. They are drawn to visually appealing content and appreciate the aesthetic of film photography.
• The Nostalgic Trendsetter: Embraces vintage fashion, music, and culture. They are drawn to the retro aesthetic of Kodak and appreciate brands that have a sense of history.
• The Experience Seeker: Values creating memories and sharing them with friends. They are always looking for new and exciting experiences to capture and document.
• The Conscious Consumer: Seeks out brands that are authentic, relatable, and socially responsible. They appreciate brands that are transparent and have a clear purpose.

Potential Influencer Matches

• Lifestyle Influencers: Gen Z creators who share their daily lives, hobbies, and interests. They can integrate Lipton and Kodak into their content in a natural and relatable way, showcasing how the products enhance their everyday experiences. The user specified the influencer should be relatable, and this type of influencer fits the bill.
• Photography/Videography Influencers: Creators who specialize in visual content creation. They can showcase the aesthetic appeal of the Lipton x Kodak collaboration, creating visually stunning content that captures the essence of the campaign.
• DIY/Craft Influencers: Creators who enjoy making things and sharing their creations with their audience. They can create DIY projects inspired by the Lipton x Kodak collaboration, such as custom photo albums or vintage-inspired crafts.
• Student/Campus Influencers: Creators who are active in their school communities and have a strong connection with their peers. They can promote the Lipton x Kodak collaboration through campus events, social gatherings, and student-focused content.

The user specified the influencer should be from France with between 400k -1M followers on Instagram, be Gen Z, and not high-end/expensive. These requirements should be followed when selecting the influencer.

Content Creation Ideas

• "A Day in My Life" Series: Influencers can document their daily routines, incorporating Lipton and Kodak into their activities. They can show how they enjoy a cup of Lipton while editing photos or how they use a Kodak camera to capture special moments.
• "Retro Photo Challenge": Influencers can challenge their followers to recreate vintage photos using Kodak cameras and Lipton products. This encourages user-generated content and engagement.
• "Behind the Scenes" Content: Influencers can share behind-the-scenes footage of their creative process, showcasing how they use Lipton and Kodak to create visually stunning content.
• "Nostalgia Trip": Influencers can take their followers on a journey through time, exploring vintage locations and recreating iconic moments from the past, all while enjoying Lipton and capturing memories with Kodak.
• Collaborative Photo Album: The influencer creates a physical photo album using Kodak prints, documenting their experiences with Lipton. They can then encourage their followers to create their own albums and share them on social media.
• Lipton-Infused Recipes: Influencers can create unique recipes using Lipton tea, showcasing its versatility and flavor. They can then capture the process using Kodak cameras, creating visually appealing food photography.