Architectes, designers d'intérieur, entrepreneurs du bâtiment, âge 25-45, basés en France, avec une forte présence sur Instagram et YouTube.

Product Positioning

To effectively position a product or service related to "le bâtiment" (the building), it is essential to consider the current trends in the construction and real estate markets. This could involve focusing on sustainability, innovative building materials, or smart home technology. For new products, identifying gaps in the market, such as eco-friendly construction solutions or affordable housing options, can provide a fresh angle. Emphasizing quality, durability, and design can also resonate well with potential customers.

Target Customers

The ideal customer profile for a building-related product may include:

• Homeowners: Individuals looking to renovate or build their dream homes, particularly those interested in modern design and sustainability.

• Contractors and Builders: Professionals seeking reliable materials or innovative tools that enhance efficiency and quality in construction projects.

• Real Estate Developers: Companies focused on large-scale projects that require cutting-edge building solutions or sustainable practices.

• Architects and Designers: Creative professionals who prioritize aesthetics and functionality in their projects and are always on the lookout for new materials and technologies.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Home Improvement Influencers: These influencers can showcase the product in real-life renovation projects, appealing directly to homeowners and DIY enthusiasts.

• Construction Industry Experts: Influencers with a background in construction can provide credibility and reach contractors and builders, emphasizing the technical benefits of the product.

• Sustainability Advocates: Influencers focused on eco-friendly living can attract environmentally conscious consumers and highlight sustainable building practices.

• Architectural Influencers: Collaborating with architects can help in reaching design-focused audiences, showcasing how the product fits into modern architectural trends.

Content Creation Ideas

To engage the target audience and promote the product effectively, consider the following content topics and ideas:

• Before-and-After Transformations: Showcase renovation projects using the product, highlighting the impact on aesthetics and functionality.

• DIY Tutorials: Create step-by-step guides for homeowners on how to use the product in their projects, encouraging user-generated content.

• Sustainability Stories: Share content that emphasizes the environmental benefits of the product, including case studies or testimonials from satisfied customers.

• Expert Interviews: Feature discussions with industry experts about trends in building and construction, positioning the product as a solution to current challenges.

• Virtual Tours: Offer virtual walkthroughs of projects that utilize the product, allowing potential customers to visualize its application in real settings.

These strategies can help create engaging content that resonates with the target audience and enhances brand visibility in the market.