Influenceurs spécialisés en bricolage, genre mixte, 25-45 ans, actifs sur Instagram/YouTube.

Product Positioning

To effectively position a DIY (bricolage) brand in the market, it is essential to highlight the unique selling propositions (USPs) that differentiate it from competitors. This could include emphasizing quality materials, innovative designs, or eco-friendly practices. For new products, consider aligning them with current trends such as sustainability or personalization, which resonate well with modern consumers.

Positioning the brand as a go-to resource for both novice and experienced DIY enthusiasts can create a strong product/market fit. Fresh angles could involve showcasing the ease of use of products through tutorials or emphasizing the satisfaction of creating something unique.

Target Customers

The ideal customer profile for a DIY brand includes:

• Homeowners aged 25-45: Individuals looking to enhance their living spaces through DIY projects. They are often tech-savvy and seek inspiration online.

• Craft enthusiasts: People who enjoy crafting as a hobby and are always on the lookout for new materials and ideas to expand their skills.

• Eco-conscious consumers: Customers who prioritize sustainable and eco-friendly products in their DIY projects.

• Parents: Families looking for engaging activities to do together, often seeking projects that are safe and suitable for children.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• DIY and Craft Influencers: These influencers specialize in home improvement and crafting. They can create engaging content that showcases how to use the products in various projects, appealing directly to the DIY community.

• Home Decor Influencers: Influencers who focus on interior design can demonstrate how the products can enhance home aesthetics, attracting homeowners looking for inspiration.

• Sustainability Advocates: Influencers who promote eco-friendly living can align the brand with environmentally conscious consumers, emphasizing the sustainable aspects of the products.

• Family Lifestyle Influencers: These influencers can showcase family-friendly DIY projects, appealing to parents looking for activities to do with their children.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Step-by-Step Tutorials: Create video or blog content that guides users through various DIY projects using the products. This can help demystify the process and encourage purchases.

• Before and After Transformations: Showcase projects that highlight the impact of using the products, inspiring potential customers to envision their own transformations.

• User-Generated Content Campaigns: Encourage customers to share their own DIY projects using the products on social media, creating a sense of community and authenticity.

• Seasonal DIY Projects: Develop content around seasonal themes, such as holiday decorations or summer outdoor projects, to keep the audience engaged year-round.

• Sustainability Tips: Share ideas on how to incorporate eco-friendly practices into DIY projects, appealing to environmentally conscious consumers.

By focusing on these strategies, the brand can effectively connect with its target audience and leverage influencer partnerships to enhance its marketing campaign.