Influenciadoras femininas, idade entre 18 e 35 anos, localizadas em Cuiabá, atuando nas áreas de saúde, lifestyle e beleza, com menos de 20 mil seguidores no Instagram.

Product Positioning

A brand of drogarias (pharmacies) can be positioned as a health and wellness advocate, focusing on holistic lifestyle solutions that encompass beauty, health, and self-care. This positioning can resonate well in a market increasingly concerned with personal well-being and natural products. Emphasizing the quality and efficacy of products, along with a commitment to customer education about health and beauty, can create a strong brand identity.

For new products, consider leveraging trends such as organic ingredients, eco-friendly packaging, or local sourcing to appeal to environmentally conscious consumers. Highlighting partnerships with local influencers can also enhance credibility and community connection.

Target Customers

The ideal customer profile for this brand includes:

• Health-conscious individuals: People who prioritize their health and wellness, often seeking products that support a healthy lifestyle. They may be interested in supplements, skincare, and wellness products.

• Young adults and millennials: This demographic is often engaged with social media and values authenticity in brand messaging. They are likely to follow influencers who share relatable content about health and beauty.

• Local community members: Residents of Cuiabá who prefer to support local businesses and are interested in products that cater to their specific regional needs.

Illustrative examples include:

• A 25-year-old woman who practices yoga and follows a clean eating lifestyle, looking for natural beauty products.

• A 30-year-old male fitness enthusiast who seeks supplements to enhance his workout routine and overall health.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Micro-influencers: Influencers with 5,000 to 20,000 followers who have a strong engagement rate. They often have a loyal audience that trusts their recommendations, making them ideal for promoting niche products.

• Health and wellness bloggers: Influencers who focus on health, fitness, and wellness topics. Their content can align well with the brand's offerings, providing authentic endorsements.

• Beauty and lifestyle content creators: Influencers who share beauty tips, skincare routines, and lifestyle content. They can showcase how the brand's products fit into daily routines, appealing to a broader audience.

• Local influencers: Influencers based in Cuiabá who can connect with the community and promote the brand as a local favorite. Their familiarity with the region can enhance relatability and trust.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Tutorials and How-tos: Create video content demonstrating how to use specific products, such as skincare routines or health supplement guides.

• Challenges and Giveaways: Launch a health or beauty challenge on social media, encouraging followers to participate and share their experiences using the brand's products.

• Behind-the-Scenes Content: Share insights into the product development process, highlighting the quality and care that goes into each product.

• User-Generated Content: Encourage customers to share their experiences with the products on social media, creating a sense of community and authenticity.

• Collaborative Posts: Partner with influencers for joint content, such as Instagram Lives or Q&A sessions, discussing health and beauty topics relevant to the brand.

By focusing on these strategies, the brand can effectively engage with its target audience and build a strong presence in the market.