MyInfluencer
Brief

procurando influenciadores da agricultura familiar e reforma agrária

Influenciadores que atuam na agricultura familiar e reforma agrária, com foco em sustentabilidade e justiça social.

Research Insight & Analysis

Product Positioning

A brand focused on agriculture familiar (family farming) and reforma agrária (land reform) can be positioned as a champion of sustainable practices, community empowerment, and social justice. This positioning resonates with consumers who value ethical sourcing, environmental sustainability, and support for local economies.

For new products, consider emphasizing the unique stories behind the farmers, the quality of the produce, and the positive impact on local communities. Highlighting certifications or partnerships with organizations that promote sustainable agriculture can also enhance credibility and appeal.

Target Customers

The ideal customer profile for this brand includes:

  • Eco-conscious consumers: Individuals who prioritize sustainability in their purchasing decisions, often seeking organic or locally sourced products.

  • Socially responsible buyers: Customers who are motivated by ethical considerations, such as supporting fair trade and community development.

  • Health-focused families: Parents looking for nutritious food options for their families, often interested in the origins and production methods of their food.

  • Food enthusiasts: Individuals who appreciate high-quality, artisanal products and are willing to pay a premium for unique flavors and experiences.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

  • Sustainable lifestyle influencers: These influencers focus on eco-friendly living and can authentically promote the brand's values of sustainability and community support.

  • Food bloggers and chefs: Influencers who specialize in cooking and food can showcase the products in recipes, emphasizing their quality and versatility.

  • Agricultural advocates: Influencers who are passionate about farming, land reform, and social justice can help raise awareness about the brand's mission and impact.

  • Local community leaders: Influencers who are well-respected in their communities can lend credibility and foster trust among potential customers.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

  • Behind-the-scenes stories: Share the journeys of farmers involved in family farming and land reform, highlighting their challenges and successes.

  • Recipe videos: Create engaging cooking tutorials featuring the products, showcasing their quality and versatility in various dishes.

  • Sustainability tips: Provide educational content on sustainable farming practices and how consumers can support local agriculture.

  • Community impact features: Highlight the positive effects of supporting family farming on local communities, including economic benefits and social initiatives.

  • Interactive campaigns: Encourage followers to share their own recipes or stories related to family farming, creating a sense of community and engagement around the brand.

Curated Influencer List - Searching

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