Influenciadores da região norte do Brasil, preferencialmente com foco em meio ambiente e sustentabilidade. Devem ter um bom engajamento nas redes sociais e criar conteúdo informativo e inspirador.

Product Positioning

A brand focused on environmental issues, basic sanitation, and sustainability in the northern region of Brazil can be positioned as a leader in promoting eco-friendly practices and community health. This positioning can leverage the growing awareness and concern for environmental issues among consumers. The brand should emphasize its commitment to sustainability, community engagement, and education on environmental topics.

For new products, aligning with existing market trends such as eco-conscious consumerism and the demand for sustainable solutions can create a strong product/market fit. Fresh angles could include partnerships with local communities to promote sustainable practices or innovative solutions that address specific regional challenges related to sanitation and environmental conservation.

Target Customers

The ideal customer profile for this brand includes:

• Eco-conscious consumers: Individuals who prioritize sustainability in their purchasing decisions, often seeking products that are environmentally friendly and ethically sourced.

• Local communities: Residents in the northern region of Brazil who are directly affected by issues related to sanitation and environmental degradation, and who are looking for solutions that improve their quality of life.

• Young adults and students: Particularly those studying environmental science or related fields, who are likely to be engaged in discussions about sustainability and may influence their peers.

• NGOs and community organizations: Groups focused on environmental advocacy and community health that can serve as both customers and partners in promoting the brand's initiatives.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Environmental activists: Influencers who are passionate about environmental issues and have a strong following among eco-conscious consumers. They can create awareness and drive engagement around the brand's initiatives.

• Local community leaders: Influencers who are respected figures within their communities and can advocate for the brand's products and services, particularly in relation to sanitation and sustainability.

• Sustainability bloggers/vloggers: Content creators who focus on sustainable living, eco-friendly products, and environmental education. Their content can resonate with young adults and students interested in these topics.

• Scientists and educators: Influencers in the fields of environmental science and education who can provide credible information and insights, helping to position the brand as a thought leader in sustainability.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Educational series: Create a series of videos or articles that explain the importance of sanitation and sustainability, featuring local experts and community members.

• Success stories: Share case studies of communities that have successfully implemented sustainable practices, highlighting the positive impact on their environment and health.

• Challenges and solutions: Develop content that addresses common environmental challenges faced in the northern region of Brazil, offering practical solutions and tips for individuals and communities.

• Interactive campaigns: Launch social media campaigns that encourage followers to share their own sustainability practices, using a specific hashtag to create a sense of community and engagement.

• Collaborative projects: Partner with local influencers to co-create content that showcases joint initiatives aimed at improving environmental conditions and promoting sustainable practices.

These content ideas not only align with the brand's mission but also have the potential to resonate with the target audience, driving engagement and awareness.