MyInfluencer
Sign Up For FREE
Brief

"We are looking for an influencer who specializes in showcasing innovative home and kitchen gadgets, with a strong engagement rate and a follower base primarily located in the USA. The ideal candidate targets young moms in their late 20s to mid-30s and has a following between 10,000 to 200,000. Our products are mostly sold on Amazon, so familiarity with promoting Amazon products is a plus. If you fit this description and love sharing creative and practical solutions for the home, we would love to collaborate with you."

We are looking for an influencer who specializes in showcasing innovative home and kitchen gadgets, with a strong engagement rate and a follower base primarily located in the USA. The ideal candidate targets young moms in their late 20s to mid-30s and has a following between 10,000 to 200,000. Our products are mostly sold on Amazon, so familiarity with promoting Amazon products is a plus. If you fit this description and love sharing creative and practical solutions for the home, we would love to collaborate with you.

Research Insight & Analysis

Product Positioning

The product in question is innovative home and kitchen gadgets, primarily sold on Amazon. These products are likely to appeal to consumers looking for practical, creative solutions to everyday household tasks. Positioning these gadgets as must-have items for modern homes, emphasizing their innovative features and convenience, will resonate well with the target audience. Highlighting their availability on Amazon can also be a strong selling point, given the platform's popularity and trustworthiness.

Target Customers

The ideal customer profile for these products includes young moms in their late 20s to mid-30s, primarily located in the USA. These customers are likely to be tech-savvy, value convenience, and are always on the lookout for products that can make their daily routines easier and more efficient. They are active on social media, particularly platforms like Instagram and YouTube, where they seek inspiration and practical tips for managing their homes and families.

Illustrative Examples:

  1. Sarah, 29: A stay-at-home mom with two young children, Sarah is always looking for ways to streamline her household chores. She follows several home and kitchen influencers on Instagram for tips and product recommendations.
  2. Jessica, 32: A working mom who juggles a full-time job and family life. Jessica values products that save time and effort, and she frequently shops on Amazon for convenient solutions.
  3. Emily, 27: A first-time mom who enjoys discovering new gadgets that can help her manage her home more efficiently. She often watches YouTube reviews before making a purchase.

Potential Influencer Matches

Micro-Influencers (10,000 to 50,000 followers)

  • Home and Kitchen Enthusiasts: Influencers who focus on home organization, kitchen hacks, and DIY projects. They have a dedicated following that trusts their recommendations.
  • Mom Bloggers: Influencers who share their parenting journey, including tips and products that make their lives easier. They have a strong connection with their audience, which consists mainly of other young moms.

Mid-Tier Influencers (50,000 to 200,000 followers)

  • Lifestyle Influencers: These influencers cover a broad range of topics, including home decor, cooking, and family life. They have a wider reach and can introduce the products to a larger audience.
  • Tech Reviewers: Influencers who specialize in reviewing innovative gadgets and tech products. Their followers trust their expertise and are always on the lookout for the latest and greatest products.

Content Creation Ideas

General Ideas

  • Product Reviews: Detailed reviews showcasing the features and benefits of the home and kitchen gadgets. These can be in the form of Instagram posts, stories, or YouTube videos.
  • How-To Guides: Step-by-step guides on how to use the gadgets effectively. These can be shared as blog posts, Instagram carousels, or video tutorials.

Creative Ideas

  • Before and After: Influencers can demonstrate the impact of the gadgets by showing before and after scenarios. For example, a cluttered kitchen counter transformed into an organized space using the gadgets.
  • Challenge Series: A series of posts or videos where the influencer uses the gadgets to complete a specific task or challenge, such as cooking a meal in under 30 minutes or organizing a pantry.
  • Collaborative Giveaways: Partner with influencers to host giveaways, encouraging their followers to engage with the content and try the products for themselves.

By leveraging the right influencers and content strategies, the brand can effectively reach and engage its target audience, driving awareness and sales for its innovative home and kitchen gadgets.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Innovative home and kitchen gadgets influencer
Campaign Objectives
We are seeking an influencer who specializes in showcasing innovative home and kitchen gadgets, with a strong engagement rate and a follower base primarily located in the USA. The ideal candidate targets young moms in their late 20s to mid-30s and has a following between 10,000 to 200,000. Our products are mostly sold on Amazon, so familiarity with promoting Amazon products is a plus. If you fit this description and love sharing creative and practical solutions for the home, we would love to collaborate with you.
Influencer Persona
Influencers who specialize in home and kitchen gadgets, have a strong engagement rate, and a follower base between 10,000 to 200,000. They should target young moms in their late 20s to mid-30s and be familiar with promoting Amazon products.
Content Themes
#HomeGadgets #KitchenHacks #AmazonFinds
#1
thehomebadger
thehomebadger
@thehomebadger
GB
The best KITCHEN PRODUCTS 🔥 hello@junglebadger.com
Followers
857.6K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"We are seeking an influencer who specializes in showcasing innovative home and kitchen gadgets, with a strong engagement rate and a follower base primarily located in the USA. The ideal candidate targets young moms in their late 20s to mid-30s and has a following between 10,000 to 200,000. Our products are mostly sold on Amazon, so familiarity with promoting Amazon products is a plus. If you fit this description and love sharing creative and practical solutions for the home, we would love to collaborate with you."
This influencer has a relevant focus on kitchen gadgets and a follower count within the desired range. However, they do not specifically target young moms.
#2
Brookes Buys
Brookes Buys
@brookes_buys
US
Cleaning & Organizational Finds Solving problems you didn’t know you had
Followers
257.6K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"We are seeking an influencer who specializes in showcasing innovative home and kitchen gadgets, with a strong engagement rate and a follower base primarily located in the USA. The ideal candidate targets young moms in their late 20s to mid-30s and has a following between 10,000 to 200,000. Our products are mostly sold on Amazon, so familiarity with promoting Amazon products is a plus. If you fit this description and love sharing creative and practical solutions for the home, we would love to collaborate with you."
This influencer has a relevant focus on home gadgets and a follower count within the desired range. However, they do not specifically target young moms.
#3
Marilyn__442
Marilyn__442
@marilyn__442
US
✨Home decor✨ 🌻DIY’s🌻 🌸Organization tips🌸 🌹Amazon finds🌹 💖Crochet lover💖
Followers
791.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"We are seeking an influencer who specializes in showcasing innovative home and kitchen gadgets, with a strong engagement rate and a follower base primarily located in the USA. The ideal candidate targets young moms in their late 20s to mid-30s and has a following between 10,000 to 200,000. Our products are mostly sold on Amazon, so familiarity with promoting Amazon products is a plus. If you fit this description and love sharing creative and practical solutions for the home, we would love to collaborate with you."
This influencer has a relevant focus on home gadgets and a follower count within the desired range. However, they do not specifically target young moms.
#4
Margaret & Stetson
Margaret & Stetson
@everythingenvy
US
Mother-daughter duo Amazon finds, home organization, & more SHOP OUR VIDEOS ⬇️
Followers
404.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"We are seeking an influencer who specializes in showcasing innovative home and kitchen gadgets, with a strong engagement rate and a follower base primarily located in the USA. The ideal candidate targets young moms in their late 20s to mid-30s and has a following between 10,000 to 200,000. Our products are mostly sold on Amazon, so familiarity with promoting Amazon products is a plus. If you fit this description and love sharing creative and practical solutions for the home, we would love to collaborate with you."
This influencer has a relevant focus on home gadgets and a follower count within the desired range. However, they do not specifically target young moms.
#5
Rosalind
Rosalind
@jvainiwi9m9
MY
Followers
115.5K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"We are seeking an influencer who specializes in showcasing innovative home and kitchen gadgets, with a strong engagement rate and a follower base primarily located in the USA. The ideal candidate targets young moms in their late 20s to mid-30s and has a following between 10,000 to 200,000. Our products are mostly sold on Amazon, so familiarity with promoting Amazon products is a plus. If you fit this description and love sharing creative and practical solutions for the home, we would love to collaborate with you."
This influencer has a relevant focus on home gadgets and a follower count within the desired range. However, they do not specifically target young moms.
#6
Bobby
Bobby
@bobbyfinds1
AE
🎉 Check all finds 🎁clicking this link 🎉🖇️ **tipabuy@gmail.com** 👇
Followers
100.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"We are seeking an influencer who specializes in showcasing innovative home and kitchen gadgets, with a strong engagement rate and a follower base primarily located in the USA. The ideal candidate targets young moms in their late 20s to mid-30s and has a following between 10,000 to 200,000. Our products are mostly sold on Amazon, so familiarity with promoting Amazon products is a plus. If you fit this description and love sharing creative and practical solutions for the home, we would love to collaborate with you."
This influencer has a relevant focus on home gadgets and a follower count within the desired range. However, they do not specifically target young moms.